OR - Wilsonville: Wilsonville Tourism Promotion Committee

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Wilsonville Tourism Promotion Committee

Wilsonville Tourism Promotion Committee

Tagged Passions:tourism

* materials in packet or online materials at meeting CITY OF WILSONVILLE, OREGON

Tagged Passions:materials

29799 SW Town Center Loop East Wilsonville, OR 97070 503-682-1011 www.ci.wilsonville.or.us

VOTING MEMBERS Jeff Brown, Chair General Manager, Holiday Inn Wilsonville

Tagged Passions:manager, hotel, voting, and holiday

Darren Harmon, Vice Chair General Manager, Family Fun Center

Tagged Passions:manager

Al Levit Former Commissioner, City of Wilsonville Planning Commission

Tagged Passions:boards and commissions and planning

Dave Pearson Executive Director, World of Speed Motorsports Museum

Tagged Passions:curriculum

Brandon Roben CEO, Oaks Park David Stead General Manager, Langdon Farms Golf Club

Tagged Passions:manager, golf, agriculture, and parks

ADVISORY / EX-OFFICIO MEMBERS City of Wilsonville City Councilor Charlotte Lehan, Council Liaison

Tagged Passions:council

Michael McCarty, Parks Recreation Director

Tagged Passions:parks and recreation

Brian Stevenson, Parks Recreation Program Manager (designee)

Tagged Passions:manager, program, parks, and recreation

Clackamas County Tourism Cultural Affairs (TCA) Danielle Cowan, Director Jim Austin, Community Relations Lead (designee)

Tagged Passions:tourism

Samara Phelps, Development Lead (designee)

Tagged Passions:development and Development

Washington County Visitors Association (WCVA) Carolyn McCormick, President/CEO

Sylke Neal-Finnegan, VP/Marketing Communications (designee)

Tagged Passions:Communications, communications, and market

Wilsonville Area Chamber of Commerce Kevin Ferrasci O Malley, CEO

STAFF Mark Ottenad, Public/Government Affairs Director

OPERATIONS AND DEVELOPMENT COORDINATOR Vertigo Marketing, LLC Lynnette Braillard and Trev Naranche, Principals

Tagged Passions:development, market, and Development

MEETING AGENDA Thursday, April 12, 2018 10 am 12 pm Willamette River Room, Wilsonville City Hall

Tagged Passions:watershed

1. Welcome 10:00 a. Committee members and guests self-introductions

2. Committee Business and Updates 10:10 b. Approve Prior Meeting Minutes of Feb. 12 and March 15, 2018 * p. 3 c. Brandon Roben: New CEO for Oaks

Amusement Park * p. 6 d. Terms expiring 6/30/2018; positions for reappointment/recruitment:
Tagged Passions:parks and business

Position 5 Darren Harmon; 6 David Stead; 7 Vacant e. City projects advancing:

FY17/18 18/19 Tourism Promotion Marketing Plan: 200,000 Visitor Profile Study: 60,000 Visitor Wayfinding/Directional-Signage Project: 125,000

Tagged Passions:advertising, signage, tourism, and market

3. March Tourism Program Grant Reviews Awards 10:30 f. Committee members review of process; suggestions

Tagged Passions:tourism, program, and grant

List of 44,000 in awards on next page * p. 2 4. Vertigo Marketing Report 10:40

Tagged Passions:market

g. STAR Benchmarking issues for review; decision * p. 7 Comparable destinations to Wilsonville

h. Benchmark tourism metrics to establish baseline for future Quarterly Reports (latest and historical lodging/occupancy reports)

Tagged Passions:historical and tourism

i. Social media grant match awarded with Mt. Hood Territory j. Marketing Updates: event promotions, social media, print ads k. Present

ExploreWilsonville.com Redesign Mock-Up(s)
Tagged Passions:social media law, market, grant, and events

website discussion including listing database l. Pocket Trips: Final 12 recommendations for visitor guide and website m. Print Ads: Pocket Trips

chosen for next print ad due (May)

5. Annual Update of Tourism Business Plan 11:40 n. Review of Draft FY18/19 1/5-Year Action/Implementation Plan* separate

Tagged Passions:tourism and business

6. Adjourn 12:00 o. Report from Steve Van Wechel on Salmon Cycling Classic p. Date of next meeting: Thur, May 31, 10 am 12 pm

Wilsonville Tourism Promotion Committee

Tagged Passions:tourism

Tourism Committee awards 44,000 in tourism grants on March 15: City of Wilsonville Community Tourism Awards ( 25,000): Wilsonville Celebration Days:

7,000 to produce the 17th annual Aug. 5 Fun in the Park event. Brews for Community: 5,000 to produce the Aug. 12 Wilsonville Brewfest summer event
Tagged Passions:tourism, parks, grant, and events

showcasing Oregon breweries. Wilsonville Arts Cultural Council: 5,000 for hosting the June 3-4 Wilsonville Festival of the

Tagged Passions:arts, council, alcohol, and festival

Arts. Wilsonville Kiwanis: 4,000 to produce the Aug. 25 Kiwanis Kids Fun Run. Rotary Club of Wilsonville: 4,000 to produce the annual, four-show

Wilsonville Rotary Summer
Tagged Passions:arts

Concert Series. Clackamas County Tourism Community Partnership Awards ( 19,000): World of Speed Motorsports Museum: 10,000 towards out-of-area

marketing efforts to promote
Tagged Passions:tourism and market

this summer s exhibit, Porsche 911 55 Years of Driving Greatness. Wilsonville Celebration Days: 5,000 to increase out-of-area marketing efforts for

the annual Fun
Tagged Passions:Tony Taylor Custom, market, and 911

in the Park festival, including radio, magazine and newspaper ads. Willamette Falls Heritage Coalition: 4,000 for new marketing materials

highlighting the
Tagged Passions:radio, festival, market, parks, and materials

Willamette Falls Heritage Area, including attractions, activities, events and services. UPCOMING EVENTS OF NOTE Oregon Tourism Listening Session,

Portland April 13, 9 am-12 pm: PORTLAND REGION Portland - Oregon Zoo, Skyline Room, 4001 Southwest Canyon Road, 97221 Travel Oregon, in partnership with Oregon s seven regional destination management organizations (RDMOs), is hosting 10 Oregon Tourism listening sessions across the state this spring. Listening sessions findings help shape the future of tourism in Oregon through Travel Oregon s statewide strategic plan, as well as each of the RDMOs regional plans. Sessions are 3 hours; food and beverages provided. Registration is requested: https://docs.google.com/forms/d/e/1FAIpQLSdabM8YQ9kyeBLA1J9LXCnmm9GMVFla9Nl685wY mN7r4uhMHw/viewform 2018 Oregon Governor s Conference on Tourism, Bend April 29 - May 1, 2018 Riverhouse on the Deschutes in Bend. Info: www.OregonTourismConference.com. Vertigo Marketing Contact Info - www.VertigoMarketing.com Lynnette Braillard, Principal Lynnette@vertigomarketing.com Office 458-202-7303 Mobile 541-350-0594
Tagged Passions:streets, services, Google, travel, strategic, tourism, market, zoo, and events

Trev Naranche, Principal trev@vertigomarketing.com 541-979-0094

2

Wilsonville Tourism Promotion Committee

Tagged Passions:tourism

CITY OF WILSONVILLE, OREGON 29799 SW Town Center Loop East Wilsonville, OR 97070 503-682-1011 www.ci.wilsonville.or.us

MEETING MINUTES Tuesday, Feb. 13, 2018 1 3 pm

Willamette River Room, Wilsonville City Hall

Tagged Passions:watershed

1. Call to Order; Welcome Introductions Voting members attending: Jeff Brown, Chair; Darren Harmon, Vice Chair; Al Levit; Dave Pearson and David

Stead; Brandon Roben excused. Ex-officio members, staff, consultants and guests attending: Erica Behler; Lynnette Braillard; Mike McCarty; Trev Naranche; Sylke Neal-Finnegan; and Mark Ottenad. 2. Committee Business and Updates Approve Meeting Minutes of Prior Meeting: Committee members reviewed the draft meeting minutes of Jan. 30, 2018. Al Levit moved and Jeff Brown seconded the motion to adopt the meeting minutes as presented. Motion approving minutes passed unanimously. Recruitment for vacant positions on committee: Mark Ottenad said that the committee has one vacancy for position 7 with a term ending 6/30/2018 that would be subject to immediate reappointment. FY17/18 18/19 Tourism Promotion Marketing Plan: Mark Ottenad reported that the adoption by the City Council of FY17/18 18/19 Tourism Promotion Marketing Plan was scheduled for Feb. 22. Committee members discussed the STAR Benchmarking Reports offered by lodging-industry data-analytics firm STR that are a component of the Marketing Plan. Members suggested that the Committee work with Vertigo Marketing to tee-up a discussion and decision for selecting potential comparables to Wilsonville. Committee members discussed specific criteria that could be used for comparing performance of local hotels to those in the comparable locations. Metrics, such as occupancy and revenue per available room (REVPAR) reported by lodging properties in various markets provide for a comparison to how Wilsonville is doing. Members discussed a number of potential criteria for comparison to the Wilsonville market: Small/medium size city/area along I-5 or other major transportation corridor such as I-205, I-
Tagged Passions:services, council, hotel, corridor, voting, curriculum, tourism, market, transportation, performance, and business

84 and Hwy 97. City/area with a larger-than-normal corporate presence and larger number of hotel/motel

Tagged Passions:hotel

rooms given the city s population size. City/area not located in a tourism destination market, such as the Coast. Members then considered a number of

cities/areas that might work as comparables: Vancouver Troutdale Gresham
Tagged Passions:tourism and market

Hillsboro Tigard Tualatin

Clackamas Albany Medford

Mark Ottenad offered to research and provide some comparable data on the various cities/markets for comparison. Committee members suggested

population counts, US/Interstate
Tagged Passions:market and transportation

3

Wilsonville Tourism Promotion Committee Meeting Minutes 2/13/2018 Page 2

Tagged Passions:tourism

highway proximity, corporate/business market community, and number of motels/hotels and number of rooms. Town Center Plan Draft Community Design

Concept: Mark Ottenad noted that the public survey was open until Feb. 19. Committee members reported receiving an email to participate in the survey. Proposed Oregon State Legislation HB 4120, re TLT: Mark Ottenad reported that the City, along with League of Oregon Cities and Oregon Restaurant and Lodging Assn., supported proposed legislation to extend transient lodging tax collection and remittance by online intermediaries. 3. March 15 Tourism Grant Reviews Awards Brian Stevenson distributed information about the Tourism Grant Programs that showed prior history of award disbursements and new 2018 program applications for the City Community Tourism Grant Program that totals 25,000. He indicated that information would be forth coming on the County Community Partnership Grant Program that totals 20,000 and has an application deadline of March 5. Committee members discussed the format for the evening, and Brian Stevenson indicated that the tentative schedule would be:
Tagged Passions:restaurants, taxes, Taxes, hotel, tourism, program, market, history, grant, and business

5:30 Dinner is served 6:00 Meeting starts: City tourism grant program 7:45 Break 8:00 Meeting resumes: County tourism grant program 9/9:30 Adjourn.

Tagged Passions:tourism, program, and grant

4. Adjourn The meeting ended at 2:50 pm; Chair Brown noted that the next meeting of the Tourism Promotion Committee is scheduled for Thur, March 15,

5:30 9:00 pm, at City Hall for the tourism grant programs applications review and awards.
Tagged Passions:tourism, program, and grant

Respectfully submitted by Mark Ottenad on March 6, 2018.

4

Wilsonville Tourism Promotion Committee Meeting Minutes 3/15/2018 Page 1

Tagged Passions:tourism

MEETING MINUTES Thursday, March 15, 2018 6 pm

Council Chambers, Wilsonville City Hall

1. Call to Order Voting members attending: Jeff Brown, Chair; Darren Harmon, Vice Chair; Dave Pearson, Brandon Roben, David Stead Ex-officio members,

staff, consultants and guests attending: Erica Behler, Mike McCarty, Brian Stevenson 2. City of Wilsonville Community Tourism Grant Reviews Awards
Tagged Passions:services, voting, curriculum, tourism, and grant

Wilsonville Celebration Days: 7,000 for producing the annual Fun in the Park event on the first Saturday of August

Tagged Passions:parks and events

Wilsonville Brewfest: 5,000 to produce annual August event showcasing Oregon breweries

Tagged Passions:alcohol and events

Wilsonville Arts Cultural Council: 5,000 for the annual Wilsonville Festival of the Arts held in June

Tagged Passions:arts, council, and festival

Wilsonville Kiwanis: 4,000 to produce the annual Kiwanis Kids Fun Run in July Rotary Club of Wilsonville: 4,000 for producing the annual,

four-evening Wilsonville

Rotary Summer Concert Series

3. Clackamas County Community Partnership Program Grant Reviews Awards Dave Pearson declared a conflict of interest due to his affiliation with World

of Speed and did not participate in review of the grant.
Tagged Passions:curriculum, program, and grant

World of Speed Motorsports Museum: 10,000 towards out of area marketing efforts in Washington, Oregon, Idaho, and California promoting this summer s

exhibit, Porsche 911 - 55 Years of Driving Greatness .
Tagged Passions:Tony Taylor Custom, market, and 911

Wilsonville Celebration Days/Fun in the Park: 5,000 to increase out of area marketing efforts for annual summer festival including radio, magazine

and newspaper ads.
Tagged Passions:radio, festival, market, and parks

Willamette Falls Heritage Coalition: 4,000 to create marketing materials to increase visitor's understanding of the Willamette Falls Heritage Area

and what it has to offer in the way of themes, attractions, activities, events and services.
Tagged Passions:services, market, events, and materials

4. Adjourn Meeting was adjourned at 7:45 pm

5

CEO Announcement A MESSAGE FROM OUR CHAIRMAN OF THE BOARD

I am thrilled to share with you The Oaks Park Association board of directors has

Tagged Passions:parks

unanimously selected Brandon Roben as our new Chief Executive Officer. Brandon has

worked with the Evergreen Aviation and Space Museum since 2011, with the last two

years as Executive Director. He will begin his new role as CEO on April 3rd, 2018.

After an extensive national search, we couldn t be more pleased to have found such a

respected, seasoned leader to guide Oaks Park into its next chapter. Brandon has an

Tagged Passions:parks

outstanding record of leadership, innovation, strategic vision, and staff development. He

Tagged Passions:development, strategic, and Development

has proven capacity to grow and make an impact, which will make him the perfect fit for

our organization.

Brandon lives in Wilsonville, with his wife and their three children and is deeply rooted

in the community. He comes to Oaks Park with a deep commitment to building healthy

Tagged Passions:parks

relationships within our community, beautifying the park and maintaining the mission

Tagged Passions:parks

of Oaks Park.

Tagged Passions:parks

Brandon succeeds Joseph Norling, who passed away last July after 26 years as CEO with

our organization.

Thank you for your support during this transition period. We are excited to work with

Brandon in the coming years to deepen and grow Oaks Park.

Tagged Passions:parks

Sincerely,

Rick Gustfason

Oaks Park Chairman of the Board

Tagged Passions:parks

6

ottenad Text Box March 2018

Page 1 of 3STR Hotel/Motel Participation List Wilsonville 25mi radius Job Number: 950959_PRAIM Staff: RL Created: January 31, 2018 Sorted by Zip

Code, then alpha by Name of Establishment
Tagged Passions:hotel

STR Code Name of Establishment City State Zip Code Class Aff Date

Open Date Rooms

City Rm Count

Chg in Rms

Dist to W'ville

22896 Quality Inn Aloha Beaverton Aloha, OR 97003 Midscale Class Apr 2015 Jun 1985 52 Y 13.44 10276 Comfort Inn Suites Beaverton Portland West

Beaverton, OR 97005 Upper Midscale Class Jun 2003 Jun 1977 102 Y 12 25749 Courtyard Portland Beaverton Beaverton, OR 97008 Upscale Class Feb 1989 Feb 1989 149 9.67 35284 DoubleTree Beaverton Beaverton, OR 97006 Upscale Class Nov 2012 Mar 1997 98 15.03 35206 Extended Stay America Portland Beaverton Beaverton, OR 97006 Economy Class Oct 2012 Sep 1997 143 13.88 37178 Extended Stay America Portland Beaverton Eider CBeaverton, OR 97006 Economy Class Oct 1998 Oct 1998 122 15.61 33271 Fairfield Inn Suites Portland West Beaverton Beaverton, OR 97006 Upper Midscale Class Mar 1997 Mar 1997 106 Y 14.87 38150 Hilton Garden Inn Portland Beaverton Beaverton, OR 97006 Upscale Class Apr 1999 Apr 1999 150 14.8 36733 Homewood Suites Hillsboro Beaverton Beaverton, OR 97006 Upscale Class Jul 1998 Jul 1998 123 14.87 3353 Motel 6 Beaverton Beaverton, OR 97005 Economy Class Nov 2009 58 1,051 Y 11.87 33051 Motel 6 Canby Canby, OR 97013 Economy Class Sep 2017 May 1986 35 5.35 38881 Comfort Suites Clackamas Clackamas, OR 97015 Upper Midscale Class Aug 1999 Aug 1999 50 11.25 35450 Courtyard Portland Southeast Southeast ClackamaClackamas, OR 97015 Upscale Class Jul 1999 Jul 1999 136 12.36 22467 Days Inn Clackamas Portland Clackamas, OR 97015 Economy Class Jun 1986 Jun 1986 110 Y 12.71 25860 Hampton Inn Portland Clackamas Clackamas, OR 97015 Upper Midscale Class Sep 1996 Jun 1988 113 Y 11.44 23115 Monarch Hotel Conference Center Clackamas, OR 97015 Midscale Class Jun 1985 Jun 1985 192 12.46 60632 Sunnyside Inn Suites Clackamas, OR 97015 Midscale Class Jan 2017 Oct 2009 115 716 Y 12.56 36339 Best Western University Inn Suites Forest Grove, O 97116 Midscale Class May 1999 May 1999 54 20.51 60986 The Grand Lodge Forest Grove, O 97116 Midscale Class Jun 2000 Jun 2000 90 Y 20.83 38962 Holiday Inn Express Portland Southeast Clackama Gladstone, OR 97027 Upper Midscale Class Dec 2013 Sep 1999 101 Y 9.96 22400 Clarion Inn Gresham Gresham, OR 97030 Upper Midscale Class Jul 2015 Jun 1985 74 21.22 43112 Days Inn Gresham Gresham, OR 97030 Economy Class Aug 2002 Jan 1999 53 22.07 17739 Motel 6 Gresham Gresham, OR 97030 Economy Class Jan 2016 Jun 1978 73 21.3 37683 Quality Inn Gresham Portland East Gresham, OR 97030 Midscale Class Jan 2015 Dec 1998 168 22.05 35697 Super 8 Gresham Gresham, OR 97230 Economy Class Jan 2003 Jul 1997 44 412 19.97 65099 aloft Hotel Hillsboro Beaverton Hillsboro, OR 97006 Upscale Class Jun 2017 Jun 2017 137 Y 15.81 22998 Comfort Inn Hillsboro Hillsboro, OR 97124 Upper Midscale Class May 2010 Jun 1985 118 17.04 31730 Courtyard Portland Hillsboro Hillsboro, OR 97124 Upscale Class Jun 1996 Jun 1996 155 16.2 17662 Econo Lodge Inn Suites Hillsboro Portland West Hillsboro, OR 97123 Economy Class Jul 2007 Jun 1978 60 16.87 63210 Embassy Suites Portland Hillsboro Hillsboro, OR 97124 Upper Upscale Class Dec 2014 Dec 2014 165 Y 16.68 37097 Extended Stay America Portland Hillsboro Hillsboro, OR 97124 Economy Class Sep 2012 Sep 1998 136 15.82 63201 Hampton Inn Suites Portland Hillsboro EvergreenHillsboro, OR 97124 Upper Midscale Class Jul 2014 Jul 2014 106 Y 16.65 38177 Holiday Inn Express Portland West Hillsboro Hillsboro, OR 97124 Upper Midscale Class Oct 2006 Dec 2000 86 16.51 65235 Holiday Inn Hillsboro Hillsboro, OR 97124 Upper Midscale Class Aug 2016 Aug 2016 110 Y 16.34 13241 Larkspur Landing Hillsboro Hillsboro, OR 97124 Upscale Class Jan 2005 Jun 1997 124 17.58 30166 Residence Inn Portland Hillsboro Hillsboro, OR 97124 Upscale Class Aug 1994 Aug 1994 122 16.1 64995 Residence Inn Portland Hillsboro Brookwood Hillsboro, OR 97124 Upscale Class Jun 2016 Jun 2016 146 Y 17.55 52137 Springhill Suites Portland Hillsboro Hillsboro, OR 97124 Upscale Class Apr 2004 Apr 2004 106 16.49 38767 TownePlace Suites Portland Hillsboro Hillsboro, OR 97124 Upper Midscale Class Aug 2001 Jun 1999 136 1,707 16.5 26993 Crowne Plaza Portland Lake Oswego Lake Oswego, O 97035 Upscale Class Nov 1993 Oct 1989 161 7.06 37253 Fairfield Inn Suites Portland South Lake OswegoLake Oswego, O 97035 Upper Midscale Class Feb 1999 Feb 1999 124 6.93 39455 Hilton Garden Inn Portland Lake Oswego Lake Oswego, O 97035 Upscale Class Feb 2000 Feb 2000 179 7.01 3376 Holiday Inn Express Portland South Lake Oswego Lake Oswego, O 97035 Upper Midscale Class Jun 2008 Jun 1972 94 6.1 29255 Phoenix Inn Lake Oswego Lake Oswego, O 97035 Upper Midscale Class Dec 2002 Nov 1993 62 6.94 5303 Residence Inn Portland South Lake Oswego Lake Oswego, O 97035 Upscale Class Dec 1984 Dec 1984 112 732 6.84 56376 Comfort Inn Suites McMinnville McMinnville, OR 97128 Upper Midscale Class Jul 2007 Jul 2007 66 21.12 29644 GuestHouse Inn Vineyard Inn McMinnville, OR 97128 Economy Class Oct 2012 Feb 1993 65 23.24 53603 Hotel Oregon McMinnville, OR 97128 Upper Midscale Class Jun 1905 Jun 1905 42 22.06 17701 Motel 6 McMinnville McMinnville, OR 97128 Economy Class Dec 2009 Jun 1970 55 23.25 42236 Red Lion Inn Suites McMinnville McMinnville, OR 97128 Midscale Class Jun 2001 Jun 1998 67 295 21.08 23150 Econo Lodge Southeast Milwaukie Milwaukie, OR 97267 Economy Class Jul 1991 Jul 1991 27 9.14 34831 Best Western Newberg Inn Newberg, OR 97132 Midscale Class Jun 1997 Jun 1997 51 9.24 12676 Holiday Inn Express Newberg Wine Country Newberg, OR 97132 Upper Midscale Class Jun 2017 Jun 1989 61 Y 9.36 60110 The Allison Inn Spa Newberg, OR 97132 Luxury Class Sep 2009 Sep 2009 85 8.61 35571 Travelodge Suites Newberg Newberg, OR 97132 Economy Class Jun 1997 Jun 1997 41 238 Y 8.95 17729 Best Western Plus Rivershore Hotel Oregon City, OR 97045 Upper Midscale Class Aug 2010 Jun 1970 114 8.77 65919 AC Hotels by Marriott Portland Downtown Portland, OR 97204 Upscale Class Feb 2017 Feb 2017 204 Y 14.41 35455 Ace Hotel Group Portland Portland, OR 97205 Upper Upscale Class Jan 2007 Dec 1912 78 Y 14.66 57791 aloft Hotel Portland Airport @ Cascade Station Portland, OR 97220 Upscale Class Sep 2008 Sep 2008 136 20.26 64236 Autograph Collection Hi Lo Hotel Portland, OR 97204 Upper Upscale Class May 2017 May 2017 120 Y 14.64 27022 Best Western Inn At The Meadows Portland, OR 97217 Midscale Class Aug 1989 Aug 1989 146 19.51 28322 Best Western Pony Soldier Inn Airport Portland, OR 97220 Midscale Class Aug 1990 Aug 1990 100 Y 19.48 58916 Candlewood Suites Portland Airport Portland, OR 97220 Midscale Class Oct 2009 Oct 2009 98 20.29 34605 Clarion Hotel Portland International Airport Portland, OR 97220 Upper Midscale Class Jan 2006 Jul 1996 101 20.44 37684 Comfort Inn Suites Portland East Airport Portland, OR 97220 Upper Midscale Class Jun 2007 Mar 1999 70 19.54 40094 Comfort Inn Portland Portland, OR 97220 Upper Midscale Class Aug 2002 Jul 2000 66 17.42 31459 Comfort Suites Portland Airport Portland, OR 97220 Upper Midscale Class Jun 1995 Jun 1995 80 Y 20.43 40027 Comfort Suites Southwest Portland Portland, OR 97219 Upper Midscale Class Sep 2000 Sep 2000 53 Y 8.7 23090 Country Inn Suites Portland Delta Park Portland, OR 97217 Upper Midscale Class Jun 2017 Jun 1983 171 Y 19.55 37679 Country Inn Suites Portland International Airport Portland, OR 97218 Upper Midscale Class Jan 2003 Jan 1998 153 19.82 22438 Courtyard Portland Airport Portland, OR 97220 Upscale Class Jun 1993 Feb 1989 150 20.33 58838 Courtyard Portland City Center Portland, OR 97204 Upscale Class May 2009 May 2009 256 14.71 37926 Courtyard Portland Lloyd Center Downtown Portland, OR 97232 Upscale Class May 1999 May 1999 202 15.66 35361 Courtyard Portland North Portland, OR 97217 Upscale Class Jun 1999 Jun 1999 133 20.25
Tagged Passions:university, downtown, hotel, agriculture, alcohol, holiday, airport, parks, and economy

7

Page 2 of 3STR Hotel/Motel Participation List Wilsonville 25mi radius Job Number: 950959_PRAIM Staff: RL Created: January 31, 2018 Sorted by Zip

Code, then alpha by Name of Establishment
Tagged Passions:hotel

STR Code Name of Establishment City State Zip Code Class Aff Date

Open Date Rooms

City Rm Count

Chg in Rms

Dist to W'ville

7444 Crowne Plaza Portland Downtown Convention CenPortland, OR 97232 Upscale Class Jun 2008 Jan 1980 241 15.69 60390 Crystal Hotel Portland, OR 97205

Upscale Class May 2011 May 2011 51 Y 14.66 35694 Days Inn Gresham Portland Portland, OR 97230 Economy Class Jul 2007 Nov 1997 75 20.71 17732 Days Inn Portland Central Portland, OR 97220 Economy Class Nov 1999 May 1959 40 17.51 38350 Dossier Hotel Portland, OR 97205 Luxury Class Aug 2017 Aug 1999 205 14.56 9656 Doubletree Portland Portland, OR 97232 Upscale Class Jun 1997 Jun 1964 477 15.63 23528 Econo Lodge @ Port Of Portland Portland, OR 97220 Economy Class Oct 1991 Oct 1991 36 19.26 23105 Econo Lodge City Center Portland Portland, OR 97201 Economy Class Oct 2006 Jan 1960 19 13.88 17736 Econo Lodge East Portland Portland, OR 97266 Economy Class Nov 1991 Jun 1975 38 14.99 36977 Embassy Suites Portland Airport Portland, OR 97220 Upper Upscale Class Sep 1998 Sep 1998 251 20.4 35172 Embassy Suites Portland Downtown Portland, OR 97204 Upper Upscale Class Oct 1997 Jun 1912 276 14.76 36031 Extended Stay America Portland Gresham Portland, OR 97230 Economy Class Jan 1998 Jan 1998 104 20.76 32966 Fairfield Inn Suites Portland Airport Portland, OR 97220 Upper Midscale Class May 1996 May 1996 104 Y 20.46 57323 Fairfield Inn Suites Portland North Portland, OR 97217 Upper Midscale Class May 2008 May 2008 93 20.16 37859 Four Points by Sheraton Portland East Portland, OR 97230 Upscale Class Mar 1999 Mar 1999 74 20.62 65996 Hampton Inn Suites Portland Pearl District Portland, OR 97209 Upper Midscale Class Sep 2017 Sep 2017 243 Y 14.93 33294 Hampton Inn Portland Airport Portland, OR 97220 Upper Midscale Class Aug 1996 Aug 1996 129 20.54 31335 Hampton Inn Portland Gresham Portland, OR 97230 Upper Midscale Class Jul 1995 Jul 1995 60 21.05 37242 Hilton Garden Inn Portland Airport Portland, OR 97220 Upscale Class Feb 1999 Feb 1999 121 20.5 9880 Hilton Portland Downtown Portland, OR 97204 Upper Upscale Class Jan 1963 Jan 1963 455 Y 14.39 66395 Hilton The Duniway Portland Portland, OR 97204 Upper Upscale Class May 2017 May 2017 327 Y 14.43 32451 Holiday Inn Express Suites Portland Airport Portland, OR 97220 Upper Midscale Class Dec 1995 Dec 1995 75 Y 20.39 38241 Holiday Inn Express Suites Portland Jantzen BeaPortland, OR 97217 Upper Midscale Class May 1999 May 1999 74 20.84 41908 Holiday Inn Express Suites Portland Northwest DPortland, OR 97210 Upper Midscale Class May 2001 May 2001 90 15.47 433 Holiday Inn Portland Airport I 205 Portland, OR 97220 Upper Midscale Class Apr 1979 Apr 1979 284 19.41
Tagged Passions:downtown, hotel, conventions, holiday, airport, and economy

17751 Hotel deLuxe Portland, OR 97205 Luxury Class Jun 1912 Jun 1912 130 14.51 64186 Hotel Eastlund Portland, OR 97232 Luxury Class Jun 2015 Jun 2015

168 Y 15.53 17750 Hotel Lucia Portland, OR 97205 Luxury Class Aug 2000 Jun 1908 127 14.65 9013 Hotel Modera Portland, OR 97201 Luxury Class May 2008 Jun 1962 174 14.13 9014 Hotel Rose Portland, OR 97204 Upper Upscale Class Dec 2007 Jun 1952 142 Y 14.47 27798 Hotel Vintage Portland a Kimpton Hotel Portland, OR 97205 Upper Upscale Class Mar 2015 117 Y 14.63 17737 Howard Johnson Portland Airport Portland, OR 97220 Economy Class Aug 2008 Jun 1977 120 Y 18.68 65457 Hyatt House Portland Downtown Portland, OR 97201 Upscale Class Aug 2016 Aug 2016 203 Y 13.82 59619 Hyatt Place Portland Airport Cascade Station Portland, OR 97220 Upscale Class Nov 2009 Nov 2009 136 20.26 3375 Inn @ The Convention Center Portland, OR 97232 Midscale Class Aug 2002 Jun 1968 97 15.5 27168 Jupiter Hotel Portland, OR 97214 Upper Upscale Class Oct 2004 Jun 1963 80 15.08 47678 Kennedy School Portland, OR 97211 Upper Upscale Class Oct 1997 Oct 1997 57 18.25 33032 Kimpton Hotel Monaco Portland Portland, OR 97204 Upper Upscale Class May 1996 May 1996 221 14.6 20699 Kimpton RiverPlace Portland, OR 97201 Upper Upscale Class Feb 2012 Nov 1985 85 Y 14.08 38702 La Quinta Inns Suites Portland Airport Portland, OR 97220 Midscale Class Jun 2001 Aug 1999 98 20.33 22558 La Quinta Inns Suites Portland Northwest Portland, OR 97210 Midscale Class Jan 2002 Jun 1991 84 16.31 20701 Mark Spencer Hotel Portland, OR 97205 Upper Upscale Class Jun 1907 Jun 1907 102 14.66 38406 Marriott Portland City Center Portland, OR 97205 Upper Upscale Class Aug 1999 Aug 1999 249 14.59 6867 Marriott Portland Downtown Waterfront Portland, OR 97201 Upper Upscale Class Apr 1980 Apr 1980 506 Y 14.13 38669 Motel 6 Portland Portland, OR 97233 Economy Class Nov 2008 Jul 1999 42 Y 19.9 6527 Motel 6 Portland Central Portland, OR 97202 Economy Class Dec 1970 Dec 1970 69 Y 13.92 5705 Motel 6 Portland Downtown Portland, OR 97232 Economy Class Jan 2009 Jun 1962 36 15.5 33855 Motel 6 Portland Mall 205 Portland, OR 97216 Economy Class Sep 2002 Sep 1996 63 16.93 44601 Motel 6 Portland North Portland, OR 97217 Economy Class Aug 2002 Aug 2002 65 19.23 5947 Motel 6 Portland Tigard West Portland, OR 97224 Economy Class Dec 2006 80 5.37 29822 Oxford Suites Portland Jantzen Beach Portland, OR 97217 Upper Midscale Class Apr 1992 Apr 1992 200 20.69 23089 Park Lane Suites Inn Portland, OR 97205 Upscale Class Jun 1960 Jun 1960 86 Y 14.5 23114 Portland Expo Center Inn Portland, OR 97211 Economy Class May 2016 Jan 1982 50 18.89 38933 Portland Suites Airport East Portland, OR 97230 Midscale Class Jan 2017 Jun 2000 84 Y 20.55 51764 Portlander Inn Marketplace Portland, OR 97217 Economy Class Jun 2000 Jun 2000 100 19.85 55038 Quality Inn Suites Airport Portland Portland, OR 97220 Midscale Class Sep 2006 Sep 2006 65 19.41 17741 Quality Inn Downtown Convention Center Portland Portland, OR 97232 Midscale Class Feb 2012 Jun 1965 80 Y 15.63 31821 Radisson Hotel Portland Airport Portland, OR 97218 Upscale Class Mar 2001 Dec 1994 190 19.5 8914 Ramada Portland Airport Portland, OR 97220 Midscale Class Apr 1991 Jun 1965 200 Y 19.53 27119 Ramada Portland East Portland, OR 97216 Midscale Class Jun 2010 Jun 1986 84 17.07 9657 Red Lion Hotel On The River Jantzen Beach Portland, OR 97217 Upper Midscale Class Apr 2005 Jun 1978 320 20.83 10277 Red Lion Hotel Portland Airport Portland, OR 97220 Upper Midscale Class Sep 2006 Jun 1975 135 Y 19.9 11184 Red Roof Inn Portland Portland, OR 97220 Economy Class Sep 2014 Jun 1972 52 18.49 59977 Residence Inn Portland Airport @ Cascade StationPortland, OR 97220 Upscale Class Aug 2009 Aug 2009 124 20.41 28464 Residence Inn Portland Downtown Convention CenPortland, OR 97232 Upscale Class Dec 1990 Dec 1990 168 15.78 62804 Residence Inn Portland Downtown Pearl District Portland, OR 97209 Upscale Class Apr 2014 Apr 2014 223 Y 15.3 42405 Residence Inn Portland Downtown Riverplace Portland, OR 97201 Upscale Class Jun 2001 Jun 2001 258 13.75 54593 Residence Inn Portland North Portland, OR 97217 Upscale Class Jul 2006 Jul 2006 102 20.21 42389 River's Edge Hotel Spa Portland, OR 97201 Luxury Class Jun 2001 Jun 2001 100 Y 12.66 17743 Rodeway Inn Suites Portland Portland, OR 97225 Economy Class Dec 2009 Jun 1969 52 13.12 14829 Rodeway Inn Suites Portland Portland, OR 97230 Economy Class Aug 2010 Jul 1993 68 Y 20.76 9660 Rodeway Inn Suites Portland Jantzen Beach Portland, OR 97217 Economy Class Mar 2017 Jun 1970 126 Y 20.87 3373 Rodeway Inn @ Portland Airport Portland, OR 97220 Economy Class Feb 2005 Jun 1962 70 Y 19.41 23587 Rodeway Inn Convention Center Portland Portland, OR 97227 Economy Class Dec 2016 Jun 1962 20 15.66
Tagged Passions:commercial, education, downtown, hotel, beach, conventions, watershed, airport, parks, and economy

8

Page 3 of 3STR Hotel/Motel Participation List Wilsonville 25mi radius Job Number: 950959_PRAIM Staff: RL Created: January 31, 2018 Sorted by Zip

Code, then alpha by Name of Establishment
Tagged Passions:hotel

STR Code Name of Establishment City State Zip Code Class Aff Date

Open Date Rooms

City Rm Count

Chg in Rms

Dist to W'ville

9363 Sentinel Hotel Portland, OR 97205 Luxury Class Aug 1997 Jun 1909 100 14.55 3037 Sheraton Hotel Portland Airport Portland, OR 97220 Upper Upscale

Class Jun 1974 Jun 1974 215 Y 20.55 10275 Shilo Inn Hotel Suites Portland Beaverton Portland, OR 97225 Upper Midscale Class Jan 1993 Jun 1938 142 12.05 11185 Shilo Inn Rose Garden Portland, OR 97232 Upper Midscale Class Mar 2005 Jun 1977 44 15.71 27766 Shilo Inn Suites Hotel Portland Airport Portland, OR 97220 Upper Midscale Class Dec 1990 Dec 1990 200 20.42 31861 Silver Cloud Inn Portland Downtown Portland, OR 97210 Upper Midscale Class Jun 1993 Jun 1993 82 15.41 52064 Springhill Suites Portland Airport Portland, OR 97220 Upscale Class Feb 2004 Feb 2004 82 20.38 39640 Staybridge Suites Portland Airport Portland, OR 97220 Upscale Class Mar 2000 Mar 2000 106 20.48 3374 Studio 6 Portland Portland, OR 97220 Economy Class Jun 2015 Jun 1974 52 Y 18.96 8783 Super 8 Portland Airport Portland, OR 97220 Economy Class May 1984 May 1984 78 20.35 10449 The Benson a Coast Hotel Portland, OR 97205 Upscale Class Mar 2003 Jun 1912 287 14.69 20700 The Heathman Hotel Portland, OR 97205 Luxury Class Jun 1984 Jun 1927 150 14.35 47230 The Inn @ Northrup Station Portland, OR 97209 Luxury Class Jun 1975 Jun 1975 70 15.14 55268 The Nines A Luxury Collection Hotel Portland Portland, OR 97204 Luxury Class Oct 2008 Oct 2008 331 14.52 37162 The Portland Paramount Hotel Portland, OR 97205 Luxury Class Apr 2013 Jan 2000 154 14.41 17735 Travelodge Hotel Portland Portland, OR 97201 Economy Class Oct 1999 Apr 1968 40 13.57 9658 University Place Hotel Conference Center Portland, OR 97201 Midscale Class Mar 2004 Jun 1972 234 Y 13.71 64785 White Eagle Saloon Hotel Portland, OR 97227 Midscale Class Apr 1998 Apr 1998 11 14,845 15.99 33190 Best Western Sandy Inn Sandy, OR 97055 Midscale Class Jul 1996 Jul 1996 45 24.51 36895 Best Western Plus Northwind Inn Suites Tigard, OR 97224 Upper Midscale Class Apr 2011 Jan 1999 71 6.02 32586 Courtyard Portland Tigard Tigard, OR 97224 Upscale Class Apr 1996 Apr 1996 110 6.22 31864 DoubleTree Tigard Tigard, OR 97223 Upscale Class Nov 2014 Mar 1994 101 8.88 26183 Embassy Suites Portland Washington Square Tigard, OR 97223 Upper Upscale Class Jan 1987 Jan 1987 356 9.48 35207 Extended Stay America Portland Tigard Tigard, OR 97223 Economy Class Sep 2012 Mar 1998 137 7.44 6529 Motel 6 Portland South Lake Oswego Tigard, OR 97224 Economy Class Jun 1967 Jun 1967 117 5.32 17749 Quality Inn Tigard Portland Southwest Tigard, OR 97223 Midscale Class Jun 2008 Jun 1978 115 1,007 8.54 36658 Best Western Plus Cascade Inn Suites Troutdale, OR 97060 Upper Midscale Class Mar 2011 Nov 1998 60 22.62 35695 Comfort Inn Columbia Gorge Gateway Troutdale Troutdale, OR 97060 Upper Midscale Class Jun 2012 Sep 1997 77 Y 24.18 44295 Edgefield Troutdale, OR 97060 Upper Midscale Class Jun 1990 Jun 1990 114 23.14 29064 Holiday Inn Express Portland East Troutdale Troutdale, OR 97060 Upper Midscale Class Jun 2012 May 1992 73 23.92 6528 Motel 6 Portland East Troutdale Troutdale, OR 97060 Economy Class Jun 1983 Jun 1983 123 23.57 13184 Travelodge East Portland Gresham Troutdale, OR 97060 Economy Class May 1988 Jan 1986 44 491 23 39376 Comfort Inn Suites Tualatin Portland South Tualatin, OR 97062 Upper Midscale Class Apr 2004 Jun 2000 59 4.19 24861 Best Western Inn Of Vancouver Vancouver, WA 98684 Midscale Class Oct 1998 May 1991 59 23.46 64345 Candlewood Suites Vancouver Camas Vancouver, WA 98683 Midscale Class Jan 2016 Jan 2016 83 Y 24.37 11189 Comfort Inn Suites Vancouver Vancouver, WA 98660 Upper Midscale Class Dec 2008 Jun 1978 115 Y 22.09 35162 DoubleTree Vancouver Vancouver, WA 98684 Upscale Class Jul 2014 Nov 1996 98 23.6 7528 Econo Lodge Vancouver Vancouver, WA 98660 Economy Class Nov 2005 Jun 1960 40 21.77 35420 Extended Stay America Portland Vancouver Vancouver, WA 98684 Economy Class Sep 1997 Sep 1997 116 23.42 63202 Hampton Inn Suites Portland Vancouver Vancouver, WA 98684 Upper Midscale Class Sep 2014 Sep 2014 99 Y 23.88 34078 Heathman Lodge Vancouver, WA 98662 Upscale Class Nov 1997 Nov 1997 179 Y 24.67 53071 Hilton Vancouver Washington Vancouver, WA 98660 Upper Upscale Class Jun 2005 Jun 2005 226 21.68 59419 Holiday Inn Express Suites Vancouver Mall Portl Vancouver, WA 98662 Upper Midscale Class Mar 2009 Mar 2009 91 24.41 35157 Homewood Suites Vancouver Portland Vancouver, WA 98661 Upscale Class Aug 1997 Aug 1997 104 21.3 21111 Motel 6 Vancouver Vancouver, WA 98684 Economy Class Aug 2007 Jun 1986 118 Y 23.39 23720 Sonesta ES Suites Portland Vancouver Vancouver, WA 98662 Upper Midscale Class Sep 2017 Mar 1987 120 24.73 56030 Springhill Suites Vancouver Columbia Tech CenterVancouver, WA 98683 Upscale Class May 2007 May 2007 119 23.99 40677 Staybridge Suites Vancouver Portland Metro Vancouver, WA 98662 Upscale Class Nov 2000 Nov 2000 117 24.43 64078 TownePlace Suites Portland Vancouver Vancouver, WA 98683 Upper Midscale Class Jul 2015 Jul 2015 115 1,799 Y 24.51 39054 Best Western Wilsonville Inn Suites Wilsonville, OR 97070 Midscale Class Aug 2012 Jan 1998 56 0.91 29025 GuestHouse Inn Suites Wilsonville Wilsonville, OR 97070 Economy Class Jan 2011 Oct 1992 64 Y 1.02 434 Holiday Inn Portland I 5 South Wilsonville Wilsonville, OR 97070 Upper Midscale Class May 2001 Mar 1978 169 1.2
Tagged Passions:university, commercial, downtown, Public Transit, hotel, gateway, holiday, airport, and economy

13102 La Quinta Inns Suites Wilsonville Wilsonville, OR 97070 Midscale Class Nov 2004 Jun 1987 78 Y 1.2 23453 Motel 6 Wilsonville Wilsonville, OR

97070 Economy Class Jan 2016 Dec 1985 72 1.18 19114 Quality Inn Wilsonville Wilsonville, OR 97070 Midscale Class Jan 2011 Dec 1936 63 502 1.5 31145 Best Western Woodburn Woodburn, OR 97071 Midscale Class Jul 2007 Apr 1995 80 12.67 20671 La Quinta Inns Suites Woodburn Woodburn, OR 97071 Midscale Class Jan 2002 Oct 1988 60 12.84 37487 Super 8 Woodburn Woodburn, OR 97071 Economy Class Jan 1998 Jan 1998 81 221 12.85
Tagged Passions:hotel and economy

Total Properties: 206 24593

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distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Trend report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as STR .
Tagged Passions:legal

9

Wilsonville Tourism Promotion Committee

Tagged Passions:tourism

CITY OF WILSONVILLE, OREGON 29799 SW Town Center Loop East Wilsonville, OR 97070 503-682-1011 www.ci.wilsonville.or.us

FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan for the

Wilsonville Tourism Development Strategy DRAFT-2, 4/5/18 May 31, 2018 DRAFT-2, 4/5/18

Tagged Passions:development, strategic, tourism, and Development

Table of Contents A. Introduction B. Committee Members C. Committee Meetings D. Advancing Tourism Development Priorities E. Five-Year Action Plan for

Tourism Development: FY 2018/19 2022/23 F. Annual One-Year Implementation Plan: July 2018 June 2019
Tagged Passions:development, tourism, and Development

1. Implement the Tourism Promotion Marketing Plan 1.1 Tourism Branding Strategy 1.2 Tourism Website 1.3 Content Collection / Organization / Sharing

1.4 Email Marketing 1.5 Social Media 1.6 Website Analytics 1.7 Internet Marketing Campaigns 1.8 Wilsonville Visitors Guide and Related Publications
Tagged Passions:social media law, strategic, tourism, and market

2. Study Efforts for City to Advance Tourism Development 2.1 Visitor profile study 2.2 Feasibility study for all-weather or indoor, multi-purpose

athletic facility for sports
Tagged Passions:development, athletics, sports, tourism, facility, and Development

tournaments and recreational and entertainment activities 2.3 Destination marketing strategy plan 2.4 Hotel/conference center feasibility study as

part of Town Center Master Plan
Tagged Passions:hotel, strategic, market, and recreation

redevelopment project 3. Tourism Promotion Committee Business

Tagged Passions:tourism and business

1.1 Staffing/Contractor Resource 1.2 Budget Allocation 1.3 Tourism Grants Programs

Tagged Passions:budget, human resources, tourism, program, and grant

Wilsonville Tourism Promotion Committee Page 2 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

A. Introduction The Wilsonville Tourism Promotion Committee on May 31, 2018, recommended for adoption to the City Council the third rolling Five-Year

Action Plan and Annual One-Year Implementation Plan ( Plan ) for FY 2018/19 . Each year, the committee updates the plan to account for work accomplished during the prior year and to plan for the following year-plus. Members of the committee have worked diligently to advance the objectives of the Council as outlined in Resolution No. 2541 (2015), which created the City s Tourism Promotion Program and Committee to further goals and objectives of the Wilsonville Tourism Development Strategy adopted by Council in May 2014. B. Tourism Promotion Committee Members Housed in the Parks and Recreation Department with support from the City Manager s Office, the Wilsonville Tourism Promotion Committee is composed of the 11 members total, with seven voting positions and five ex-officio advisory positions, as established by Resolution No. 2541, sorted descending alphabetically by last name. The seven voting members of the committee include:
Tagged Passions:administrator, manager, council, development, voting, strategic, tourism, program, parks, recreation, and Development

1. Jeff Brown, Chair: General Manager of Holiday Inn Wilsonville and member of the Tourism Development Strategy Task Force; Position No. 3, term ends

6/30/20.
Tagged Passions:manager, development, hotel, strategic, holiday, tourism, and Development

2. Darren Harmon: General Manager of Family Fun Center and member of Tourism Development Strategy Task Force; Position No. 5, term ends 6/30/18.

Tagged Passions:manager, development, strategic, tourism, and Development

3. Al Levit: Retired resident who is a Bike Club Coordinator; Former Commissioner on the Wilsonville Planning Commission; Position No. 4, term ends

6/30/20.
Tagged Passions:boards and commissions, Bicycles, retirement, planning, and bicycles

4. David Stead: General Manager of Langdon Farms Golf Club and member of the Tourism Development Strategy Task Force; Position No. 6, term ends

6/30/18.
Tagged Passions:manager, development, golf, agriculture, strategic, tourism, and Development

5. Brandon Roben: CEO of Oaks Amusement Park, Portland; formerly Executive Director of Evergreen Aviation and Space Museum, McMinnville; Position No.

2, term ends 6/30/19.
Tagged Passions:parks

6. Dave Pearson: Executive Director, World of Speed Motorsports Museum; Position No. 1, term ends 6/30/19.

Tagged Passions:curriculum

7. Vacant: Position No. 7, term ending 6/30/2018. The committee includes five non-voting, ex-officio advisory members composed of:

Tagged Passions:voting

8. Clackamas County Tourism and Cultural Affairs, dba Oregon s Mt Hood Territory: Danielle Cowan, Executive Director, or designee, including Samara

Phelps, Tourism Development Lead; Casey Knopik, Development Specialist; or Jim Austin, Community Relations Lead.
Tagged Passions:development, tourism, and Development

9. Washington County Visitors Association (WCVA): Carolyn McCormick, President/CEO, or designee Sylke Neal-Finnegan, Vice President of Marketing

Communications.
Tagged Passions:Communications, communications, and market

10. Wilsonville Area Chamber of Commerce: Kevin Ferrasci O Malley, CEO.

Wilsonville Tourism Promotion Committee Page 3 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

11. City of Wilsonville Parks and Recreation Dept. Director or designee: Mike McCarty, Director, or Brian Stevenson, Recreation Manager.

Tagged Passions:manager, parks, and recreation

12. City of Wilsonville City Council: Councilor Charlotte Lehan, who also serves as the City Council liaison to the committee.

Tagged Passions:council

C. Committee Meetings The committee met on eight occasions in FY 2017-18, surpassing the minimum required four meetings per fiscal year per

Resolution No. 2541. Meeting of the committee were held on Sept. 19, Nov. 7, and Dec. 12, 2017; and Jan. 30, Feb. 13, March 15, April 12, and May 31, 2018. D. Advancing Tourism Development Priorities The Committee continued to work on the Top-16 priorities, as determined by the committee during the first year of work, of 50 total potential actions for success outlined in the Tourism Development Strategy adopted by Council in May 2014. Top Priorities and Themed Issues for Additional Work
Tagged Passions:council, development, strategic, tourism, and Development

Strategy No.

Tagged Passions:strategic

Strategy Title / Description 1.1 Establish an Independent 501 (c) (6) Not-for-Profit DMO to be named Visit

Tagged Passions:strategic

Wilsonville. [Create the organizational framework] 1.3 Increase the Allocation of the Hotel/Motel Transient Lodging Tax (TLT). 1.5 Review Wilsonville

Tourism Grants Program. 1.7 Initiate ongoing partnership and relationship-building programs. 2.1 Develop a destination branding strategy for Wilsonville. 5.1 Establish a stand-alone Wilsonville tourism website. 5.2 Introduce an ongoing internet marketing campaign. 5.3 Develop social media programs relevant to key markets. 5.4 Develop database and email marketing programs. 5.5 Optimize the online use of video. 5.6 Optimize linking strategies.
Tagged Passions:taxes, Taxes, social media law, hotel, strategic, tourism, program, market, and grant

5.11 Develop and maintain a library of high-quality images and videos. 5.12 Optimize the use of website and social media analytics. 5.13 Develop an

active content management and co-op marketing program. 5.14 Increase public awareness of the benefits of tourism. 5.16 Conduct ongoing visitor-satisfaction research.
Tagged Passions:social media law, tourism, program, market, and library

E. Past Year s Accomplishments, FY 2017/18 The Tourism Promotion Committee had a successful year, advancing key objectives as set-out in the prior

fiscal year s Plan. Following is an accounting of accomplishments achieved towards meeting this year s objectives. Recruit to fill all voting positions for the Tourism Promotion Committee.
Tagged Passions:voting and tourism

The Committee lost two members and gained two members over the course of the fiscal year. New appointed committee members include Dave Pearson,

Executive Director of the World of
Tagged Passions:appointments and curriculum

Wilsonville Tourism Promotion Committee Page 4 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

Speed Motorsports Museum in Position No. 1, term ending 6/30/19; and Brandon Roben, CEO of Oaks Amusement Park and formerly Executive Director of

Evergreen Aviation and Space Museum in Position No. 2, term ending 6/30/19. Position No. 7 remained vacant.
Tagged Passions:parks

Elect chair/vice-chair leadership positions. Jeff Brown was re-elected as chair and Darren Hamon as vice chair during the first meeting of the new

fiscal year in September 2017.

Committee continues to oversee tourism grant programs. The Committee oversaw the tourism grant review and award process for both the City of

Wilsonville Community Tourism Matching Grant program and the Clackamas County Tourism Community Partnership Program. In March 2018, the committee awarded 44,000 in grants to assist seven local organizations in providing events and attractions that bring visitors to the Wilsonville area.
Tagged Passions:tourism, program, grant, and events

City of Wilsonville Community Tourism Awards 25,000

Tagged Passions:tourism

Wilsonville Celebration Days: 7,000 to produce the 17th annual Aug. 5 Fun in the Park event.

Tagged Passions:parks and events

Brews for Community: 5,000 to produce the Aug. 12 Wilsonville Brewfest summer event showcasing Oregon breweries.

Tagged Passions:alcohol and events

Wilsonville Arts Cultural Council: 5,000 for hosting the June 3-4 Wilsonville Festival of the Arts.

Tagged Passions:arts, council, and festival

Wilsonville Kiwanis: 4,000 to produce the Aug. 25 Kiwanis Kids Fun Run. Rotary Club of Wilsonville: 4,000 to produce the annual, four-show

Wilsonville

Rotary Summer Concert Series. Clackamas County Tourism Community Partnership Awards 19,000

Tagged Passions:tourism

World of Speed Motorsports Museum: 10,000 towards out-of-area marketing efforts to promote this summer s exhibit, Porsche 911 55 Years of Driving

Greatness.
Tagged Passions:Tony Taylor Custom, market, and 911

Wilsonville Celebration Days: 5,000 to increase out-of-area marketing efforts for the annual Fun in the Park festival, including radio, magazine and

newspaper ads.
Tagged Passions:radio, festival, market, and parks

Willamette Falls Heritage Coalition: 4,000 for new marketing materials highlighting the Willamette Falls Heritage Area, including attractions,

activities, events and services.
Tagged Passions:services, market, events, and materials

Tourism Development and Operations Consultant contractor commences first annual contract to advance Tourism Promotion Program as outlined in the RFP

and Plan, including development of business and marketing plans. The Tourism Development and Operations Consultant contractor, Vertigo Marketing LLC of Bend, worked closely with the committee over the course of several months to develop an integrated Tourism Promotion Marketing Plan, which is composed of:
Tagged Passions:contract, rfp, RFP, services, development, tourism, program, market, Development, and business

1. The overarching FY17/18 18/19 Marketing Playbook dated February 2018; and 2. The implementing Scope of Work for specific Advertising Marketing

Services
Tagged Passions:services, advertising, and market

dated January 19, 2018.

Wilsonville Tourism Promotion Committee Page 5 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

Vertigo Marketing, developed the Marketing Playbook Plan, which was approved by the Committee on January 30, 2018. This marketing plan includes

background information on tourism s economic impact of visitor expenditures, a plan for tourism promotion for Wilsonville using print and online advertising, a set of goals and objectives, a Strength- Weaknesses-Opportunities-Threat (SWOT) analysis, metrics of success, a logo and style branding guide and ad campaigns and media buys. Vertigo Marketing also developed a scope of work for specific Advertising Marketing Services that implements the overarching Marketing Playbook Plan. The Advertising and Marketing Services Scope of Work was approved by the Tourism Promotion Committee on December 12, 2017. The Tourism Promotion Marketing Plan was adopted by the City Council under Resolution No. 2669 on Feb. 22, 2018, and the implementing Advertising Marketing Services professional services agreement under Resolution No. 2681 on March 19, 2018.
Tagged Passions:services, council, advertising, tourism, and market

Tourism branding strategy is developed by contractor as component of Plan. A tourism branding strategy, as shown in the Marketing Playbook, was

developed.
Tagged Passions:strategic, tourism, and market

Tourism website is monitored by committee and improved as recommended. The tourism website, ExploreWilsonville.com, has continued to be revised and

updated. Vertigo Marketing is working on a re-launch of the website to provide better consistency in style and looks based on the adopted Marketing Playbook.
Tagged Passions:tourism and market

Committee develops and recommends to City Council for adoption the update to the FY 18/19 Five-Year Action Plan and Annual One-Year Implementation

Plan. The committee has developed and recommends to City Council adoption of this FY18/19 update to the tourism business plan known as the 19 Five-Year Action Plan and Annual One- Year Implementation Plan.
Tagged Passions:council, tourism, and business

Two recommended studies are commenced, including a visitor profile study (Plan item 3.1) and a feasibility study for all-weather or indoor,

multi-purpose athletic facility (Plan item 3.2) The committee is working with Vertigo Marketing to advance a visitor profile study that is set to occur over the course of two fiscal years, FY 17/18 and FY 18/19. The City intends to contract with RRC Associates of Boulder, CO, and Vertigo Marketing for the visitor profile study.
Tagged Passions:contract, athletics, market, and facility

Committee monitors and participates in Town Center Plan redevelopment effort. The committee monitored and participated in providing feedback to the

Planning Division on the Town Center Plan redevelopment effort.
Tagged Passions:planning

F. Five-Year Action Plan for Tourism Development: FY 18/19 22/23 The longer-range five-year plan recommended by the committee focuses on developing

the organizational infrastructure and advancing the marketing/promotion program for Explore Wilsonville tourism-development efforts.
Tagged Passions:development, tourism, program, market, and Development

Wilsonville Tourism Promotion Committee Page 6 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

This third, rolling annual one-year implementation action plan follows directly from the committee s review of the most-pressing, Top Priorities.

While the committee recognizes that adjustments are to be made to the longer-range plan via annual course corrections, the five-year plan is outlined below in fiscal years, July 1 of one year to June 30 of the following year. Year 1, 2018/19 Continue recruitment efforts to fill all voting positions for the Tourism Promotion Committee.
Tagged Passions:recognition, voting, jail, and tourism

Elect chair/vice-chair leadership positions. Committee continues to oversee tourism grant programs. Tourism Development and Operations Consultant

contractor advances components
Tagged Passions:services, development, tourism, program, grant, and Development

of the Tourism Promotion Marketing Plan. The committee monitors implementation of the Tourism Promotion Marketing

Tagged Passions:tourism and market

Plan, including features and operation of the tourism website. Internet/website and social media products are researched and reviewed by

Tagged Passions:social media law and tourism

staff/contractor with committee to target product recommendation and selection. New tourism promotional programs are implemented with key partners.

Committee develops and recommends to City Council for adoption the update this
Tagged Passions:council, grocery, selection, tourism, and program

business plan as the new FY 19/20 Five-Year Action Plan and Annual One-Year Implementation Plan.

Tagged Passions:business

The visitor profile study (item G 3.1) is completed and results analyzed; consideration is given to modifying components of the Tourism Promotion

Marketing Promotion Plan based on results of the survey.
Tagged Passions:tourism and market

The committee advances a feasibility study for all-weather or indoor, multi- purpose athletic facility (item G 3.2) this year or next.

Tagged Passions:athletics and facility

Committee monitors and participates in Town Center Plan redevelopment effort. Year 2, 2019/20 Tourism Development and Operations Consultant

contractor continues to advance Tourism Promotion Program as outlined in the Plan.
Tagged Passions:services, development, tourism, program, and Development

New tourism promotional programs are implemented with key partners. Two recommended studies are commenced, including destination marketing

Tagged Passions:tourism, program, and market

strategy plan (item G.3.3) and hotel/conference center feasibility study as follow- up to Town Center Master Plan redevelopment project (item G 3.4)

Tagged Passions:hotel and strategic

Year 3, 2020/21 Tourism Development and Operations Consultant contractor continues to advance Tourism Promotion Program as outlined in the Plan.

Tagged Passions:services, development, tourism, program, and Development

Internet/website and social media products are researched and reviewed by staff/contractor with committee to target product recommendation and

selection.
Tagged Passions:social media law, grocery, and selection

Year 4, 2021/22 Tourism Development and Operations Consultant contractor continues to advance Tourism Promotion Program as outlined in the Plan.

Tagged Passions:services, development, tourism, program, and Development

Website is further refined and major marketing promotion continues. New tourism promotional programs are implemented with key partners. Committee

recommends to Council to advance formation of nonprofit DMO.
Tagged Passions:council, tourism, program, and market

Year 5, 2022/23 Tourism Development and Operations Consultant contractor continues to advance Tourism Promotion Program as outlined in the Plan.

Tagged Passions:services, development, tourism, program, and Development

Committee obtains legal assistance; reviews federal and state requirements for forming 501(c)(6) nonprofit DMO called Explore Wilsonville ; creates

bylaws.
Tagged Passions:legal

Wilsonville Tourism Promotion Committee Page 7 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

G. Annual One-Year Implementation Plan: July 2018 June 2019 The rolling one-year implementation plan seeks to advance the top priorities of the

larger five- year action plan. Next fiscal year s work plan is segmented into three main sections:

1. Implement the Tourism Promotion Marketing Plan: The committee works with staff of the City Manager s Office and Parks Recreation Dept. and Tourism

Development and Operations Consultant contractor Vertigo Marketing to advance the March 2017 Council-adopted FY17/18 and 18/19 Tourism Promotion Marketing Plan. Specific components include refining as needed the tourism branding strategy, developing marketing and online/Internet website products and processes, creating a specific set of themed day trips, producing promotional print products, and finalizing specific metrics to gauge effectiveness of tourism marketing efforts.
Tagged Passions:administrator, manager, services, council, development, strategic, tourism, market, parks, recreation, and Development

2. Advance Study Efforts for City to Advance Tourism Development: The committee works with staff of the City Manager s Office and Parks Recreation

Dept. to work with Tourism Development and Operations Consultant contractor Vertigo Marketing four specific recommendations to the City Council for study efforts to advance tourism:
Tagged Passions:administrator, manager, services, council, development, tourism, market, parks, recreation, and Development

Visitor profile study to be undertaken in FY 17/18 and 18/19. Feasibility study for an all-weather or indoor, multi-purpose athletic facility for

Tagged Passions:athletics and facility

sports tournaments and recreational and entertainment activities to be undertaken in FY 18/19 or 19/20.

Tagged Passions:sports and recreation

Destination marketing strategy plan that could be undertaken in FY 18/19 or 19/20.

Tagged Passions:strategic and market

Hotel/conference center feasibility study as follow-up to Town Center Master Plan redevelopment project that could be undertaken in FY 19/20.

Tagged Passions:hotel

3. Tourism Promotion Committee Business: The committee executes all Council- mandated activities, including electing a chair and vice chair at the

first meeting of the new fiscal year, holding at last four meetings during the fiscal year, overseeing the applications and awards of the tourism grant programs, and drafting an updated version of the Five-Year Action Plan and Annual One-Year Implementation Plan.
Tagged Passions:council, tourism, program, grant, and business

Following are more details on the top priorities summarized above.

1. Implement the Tourism Promotion Marketing Plan 1.1 Tourism Branding Strategy: Tourism Development and Operations Consultant contractor Vertigo

Marketing has developed an Explore Wilsonville tourism branding strategy. A successful marketing plan requires first development of a larger, over-arching tourism branding strategy that control key messages, marketing content and design and the look and feel of other promotional advertising products for print or online media. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 1.1: Develop a destination branding strategy for Wilsonville. 1.2 Tourism Website: The committee has worked to launch an initial tourism website known as ExploreWilsonville.com that is scheduled for a redesign to match the new branding and to offer improved content by Tourism Development and Operations Consultant contractor Vertigo Marketing. Improvement of the tourism website responds to a primary weakness for Wilsonville tourism promotional efforts namely, a lack of an authoritative website on
Tagged Passions:services, development, advertising, strategic, tourism, market, and Development

Wilsonville Tourism Promotion Committee Page 8 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

Wilsonville tourism recognized by Google and other Internet search engines. The committee believes improvement of a tourism website and associated

marketing efforts as outlined in the Plan are continuing priorities in this upcoming fiscal year. Increasingly, travelers are using online websites, including social media sites, that work on desktop and mobile devices to obtain information on areas to be visited, as well as to book lodging and other services. Hence, the committee s focus in the larger marketing realm is on online, Internet media as both an economical way to publish up-to-date content and reach the widest audience feasible. A growing component of Internet-based products features the ability for users to check lodging, vehicle rental and other services date-availability and book reservations directly online. Tourism Development and Operations Consultant contractor Vertigo Marketing is researching options for improved online directories of local area tourism businesses and attractions (rather than relying on commercial services like Yelp) and potential online transactional marketing products and other features as noted below. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.1: Establish a stand-alone Wilsonville tourism website. 1.3 Content Collection / Organization / Sharing: An important feature for marketing efforts is the ability to use copyright-free content including text, images and videos that may be utilized and shared freely or as desired without additional overhead royalty and license expenses. Considerable effort is required to acquire and catalog area attractions, features, etc., that then may be used in website, social media and other platforms. Tourism Development and Operations Consultant contractor Vertigo Marketing is looking at options for the integration of online video and use of linking strategies to drive traffic and search-engine optimization. Integral to developing an image and video content collection is obtaining services of a contracted photographer/videographer(s). Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.13: Develop an active content management and co-op marketing program; Item 5.11: Develop and maintain a library of high-quality images and videos; Item 5.5: Optimize the online use of video; Item 5.6: Optimize linking strategies. 1.4 Email Marketing: A primary tool of Internet-based marketing is the use of database email notifiers to alert interested parties to events, special deals and other attractors to the Wilsonville area. Tourism Development and Operations Consultant contractor Vertigo Marketing is researching email marketing tools, especially ones that are integrated into the website and social media products that encourage opt-in sign-ups to receive emails. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.4: Develop database and email marketing programs. 1.5 Social Media: Social media is a component of the larger online marketing promotional effort. Tourism Development and Operations Consultant contractor Vertigo Marketing is planning to utilize social media platforms and programs that are targeted to specific niche markets, and ones that preferably offer integration with the website product. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.3: Develop social media programs relevant to key markets.
Tagged Passions:contract, commercial, license, recognition, services, social media law, development, Google, rental, strategic, sites, tourism, program, planning, market, library, traffic, events, Development, and business

Wilsonville Tourism Promotion Committee Page 9 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

1.6 Website Analytics: One of the most powerful features of the Internet is to be able to used website traffic data to determine user interests and

preferences, problems with the website content or functionality, where users are located, etc. Tourism Development and Operations Consultant contractor Vertigo Marketing is planning to integrate website analytic tools for the website product. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.12: Optimize the use of website and social media analytics. 1.7 Internet Marketing Campaigns: Tourism Development and Operations Consultant contractor Vertigo Marketing is researching various kinds of services that are available for Internet marketing promotions that are targeted to specific, niche markets and that utilize database marketing. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.12: Introduce an ongoing internet marketing campaign. 1.8 Wilsonville Visitors Guide and Related Publications: Tourism Development and Operations Consultant contractor Vertigo Marketing is planning production of one or more print and online versions of a Wilsonville Visitors Guide, as well as other potential publications such as Pocket Trips (day trips) guide helpful to visitors and marketers. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 5.7: Produce a Wilsonville Visitors Guide annually.
Tagged Passions:services, social media law, development, strategic, tourism, planning, market, traffic, and Development

2. Advance Study Efforts for City to Advance Tourism Development The committee recommends to the City Council funding of three studies or

research/planning efforts to advance tourism development in the greater Wilsonville market. The funds for these studies would be sourced from prior, unspent budgeted tourism funds from the prior two fiscal years, FY 15/16 and FY 16/17, while the City s tourism program was being developed by the committee and be approved by City Council with a separate budget adjustment. 2.1 Visitor profile study: This study is now underway and is scheduled to conclude in FY 18/19. 2.2 Feasibility study for all-weather or indoor, multi-purpose athletic facility for sports tournaments and recreational and entertainment activities: The Tourism Development Strategy identified that the City may be well positioned to take advantage of non- summer, shoulder-season activities such as youth and league sporting activities when local lodging occupancy is lower. The study for an indoor or all-weather-use facility that includes courts and fields for year-round use should include a detailed market analysis, financial feasibility and potential financing strategies. This study is a priority for the committee that is recommended for implementation during FY 18/19 or 19/20 with a separate budget adjustment. 2.3 Destination marketing strategy plan: The committee recommends that a focused tourism and visitor destination-marketing strategy is developed that complements the City s larger branding strategy in order to maximize branding integration and marketing expenditures. The committee recommends advancing this study during FY 18/19 or 19/20. 2.4 Hotel/conference center feasibility study as part of Town Center Master Plan redevelopment project: The committee requests that the pending Town Center Master Plan
Tagged Passions:legal, budget, council, development, hotel, youth, athletics, strategic, sports, tourism, program, planning, market, funding, recreation, finance, facility, Development, and court

Wilsonville Tourism Promotion Committee Page 10 FY 2018/19 Five-Year Action Plan and Annual One-Year Implementation Plan May 31, 2018

Tagged Passions:tourism

redevelopment project being undertaken by the Planning Division of the Community Development Dept. specifically advance the feasibility study of a

private-sector or public/private partnership development and operation of a conference center and adjoining hotel. The study should include a detailed market analysis, financial feasibility and potential financing strategies. Funding for these studies could come from transient lodging-tax revenues. The Committee assumes that staff would research vendors and cost estimates and advance accordingly in FY19/20 or possibly sooner. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 4.9: Support the development of all-weather, multi-purpose playing fields for sports tournaments; Item 5.16: Conduct ongoing visitor-satisfaction research.
Tagged Passions:taxes, Taxes, development, hotel, strategic, sports, tourism, planning, market, funding, finance, Development, and community development

3. Tourism Promotion Committee Business 1.1 Staffing/Contractor Resource: In order to advance components of the Explore Wilsonville tourism

development strategy and the Plan, the committee continues advancing work with staff of the City Manager s Office and Parks Recreation Dept. to collaborate with the Tourism Development and Operations Consultant contractor Vertigo Marketing to advance the fledgling tourism program. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 1.1: Establish an Independent 501 (c) (6) Not-for-Profit DMO to be named Visit Wilsonville. [Create the organizational framework] 1.2 Budget Allocation: The committee recognizes the City intends to dedicate 50 of transient lodging tax revenues for tourism promotion and has budgeted 200,000 for FY 18/19. The committee recommends that the City Council dedicate a portion of unspent, prior years transient lodging-tax revenues budget for feasibility study for an all-weather or indoor, multi- purpose athletic recreation facility for sports tournaments and other recreational/entertainment purposes and/or the destination marketing strategy plan, depending on staff/consultant capacity. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 1.3: Increase the Allocation of the Hotel/Motel Transient Lodging Tax (TLT). 1.3 Tourism Grants Programs: The committee has successfully assumed responsibility from the Parks Recreation Advisory Board over the past two years to oversee the City s Community Tourism Matching Grants Award Program and Clackamas County s Community Partnership Tourism Grants Program, with assistance from Parks Recreation staff. The committee seeks to fine-tune the tourism-related grants program to focus on attracting visitors from over 50 miles away who require overnight lodging accommodations, as well as encouraging visitors to linger longer and patronize local businesses when visiting Wilsonville. The committee seeks to cultivate increased tourism awareness among both members of the community and grant recipients. Increasing overnight stays and transient lodging tax revenues is one of the primary goals for the Tourism Promotion Program and Committee, according to Resolution No. 2541. Authority for recommendation: Wilsonville Tourism Development Strategy, May 2014, Action Item 1.5: Review Wilsonville Tourism Grants Program; Item 5.14: Increase public awareness of the benefits of tourism.
Tagged Passions:taxes, budget, administrator, manager, Taxes, recognition, services, human resources, council, development, hotel, athletics, strategic, sports, tourism, program, market, parks, grant, recreation, facility, Development, and business

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