IF A PERSON DECIDES TO APPEAL ANY DECISION MADE BY THE CRA BOARD WITH RESPECT TO ANY MATTER CONSIDERED AT THIS MEETING, HE/SHE WILL NEED A RECORD OF
THE PROCEEDINGS AND, FOR SUCH PURPOSE, HE/SHE MAY NEED TO ENSURE THAT A VERBATIM RECORD OF THE PROCEEDING IS MADE, WHICH RECORD INCLUDES THE TESTIMONY AND EVIDENCE UPON WHICH THE APPEAL IS TO BE BASED. (F.S. 286.0105)
THE CRA SHALL FURNISH APPROPRIATE AUXILIARY AIDS AND SERVICES WHERE NECESSARY TO AFFORD AN INDIVIDUAL WITH A DISABILITY AN EQUAL OPPORTUNITY TO
PARTICIPATE IN AND ENJOY THE BENEFITS OF A SERVICE, PROGRAM, OR ACTIVITY CONDUCTED BY THE CRA. PLEASE CONTACT THE CRA, (561) 737-3256, AT LEAST 48 HOURS PRIOR TO THE PROGRAM OR ACTIVITY IN ORDER FOR THE CRA TO REASONABLY ACCOMMODATE YOUR REQUEST.
Following the event, CRA event staff elicited feedback from plaza merchants through verbal conversations and a survey that was distributed via email.
Most respondents indicated that they were satisfied with the outcome of the event and their level of participation. Additionally, all survey respondents indicated that they would be interested in participating at future Rock the Plaza events.
Neighborhood News - Working with Neighborhood News to reach out to the western Boynton Beach communities, this marketing strategy will continue to
promote downtown Boynton Beach. The April full-page ad featured Rock the Plaza with an editorial on the event. This publication is mailed to 17,500 homes/clubhouses, with over 10,000 additional subscribers that read the digital edition online and on Facebook (see Exhibit A). Cost: 450.00
Delray Beach Newspaper The April issue of the Delray Newspaper featured a full-page color ad highlighting the Rock the Plaza event at 640 E Ocean
Avenue. This publication reaches over 15,000 direct online readers, has a circulation of 12,000 papers distributed to 250 locations in Palm Beach County, and is mailed directly to over 2,000 homes. As a bonus, the ad was displayed in the Boca Newspaper with 12,000 more papers distributed in Boca Raton (see Exhibit B). Cost: 795.00
1. 4 x4 Dewey Park - 100 E. Ocean Ave. 2. 4 x8 Boynton Beach Blvd., heading east, I-95 set back from the City sign 3. Intracoastal Park facing
Federal Hwy. - 2240 N. Federal Hwy. 4. 4 x4 Ocean Ave. before bridge, East of Federal Hwy. 5. 4 x8 Jaycee Park facing Federal Hwy. - 2600 S. Federal Hwy. Alco Capital Theaters - A Rock the Plaza screenshot advertisement was aired in all eight theaters as an opening to the movies from 10 a.m. until 9 p.m. The screen shot advertisement aired on March 22, 2019 and will continue through April 12, 2019 (see Exhibit E). Cost: 225.00
Social Media - CRA staff created graphics, engaging video and social media ads to effectively promote the event on the CRA's Facebook, Instagram, and
Twitter pages. Thirty two (32) posts were produced for the event resulting in over 8,849 people organically reached. Three (3) paid ads were created for the CRA Facebook page to target three demographics which reached over 29,912 people. Top performing posts, analytical overview, and total organic engagement numbers has been provided in Exhibit G. Cost: 192.81
The free event will take place from 2:00 p.m. to 6:00 p.m. at the Boynton Harbor Marina, which is located at 735 Casa Loma Blvd. Free parking will
available in the parking lot located on the northeast corner of Ocean Avenue and Federal Highway. There will also be parking available inside of the Marina Village parking garage. The event will feature live music from Spred the Dub, a reggae rock band, between the hours of 3:00 p.m. and 6:00 p.m. Event patrons are encouraged to visit the restaurants located at the Marina, as outside food vendors will not be present. Cocktails will be available for purchase. There will a lionfish dip contest featuring custom dips prepared by various restaurants located within the CRA District. Jimmy Everett, owner of Driftwood Restaurant, will be onsite as a celebrity chef demonstrating how to clean and prepare lionfish. The Reef Institute, Sea Turtle Adventures, and a representative from the City of Boynton Beach Sustainability Department will be onsite to share information about marine conservation and various sustainability efforts that are taking place throughout the county. The Lionfish Derby awards presentation will take place at 5:00 p.m.
All certified divers are invited to participate in the Lionfish Derby. The one-day derby will take place on June 1st between the hours of 8:00 a.m.
and 2:00 p.m. The registration fee is 60 per person and includes a 3-tank dive on one of the participating
dive charters: Loggerhead Dive Charters, Splashdown Divers, Underwater Explorers, or Starfish Scuba. Participants must register in 2-person teams.
Collectively the four dive charters can accommodate 48 divers, so space is limited and will be offered on a first come first serve basis only. As part of a business development effort, arrangements have been made for Marina Caf to provide an optional breakfast combo to interested participants for 8. Prizes will be awarded in the following categories: Most fish, largest fish, and smallest fish. Interested parties can download the registration form at www.catchboynton.com or contact the Boynton Beach Dive Center at (561) 732-8590.
EVENT MARKETING PLAN Neighborhood News - Working with Neighborhood News to reach out to the western Boynton Beach communities, this marketing
strategy will continue to promote downtown Boynton Beach. The May full-page color ad featured Rock the Marina with an editorial on the event. This publication is mailed to 17,500 homes/clubhouses, with over 10,000 additional subscribers that read the digital edition online and on Facebook (See Exhibit A). Cost: 450.00
Delray Beach Newspaper - The May issue of the Delray Newspaper featured a full-page color ad highlighting the Rock the Marina event at the Boynton
Harbor Marina. This publication reaches over 15,000 direct online readers, has a circulation of 12,000 papers distributed to 250 locations in Palm Beach County, and is mailed directly to over 2,000 homes. As a bonus, the ad was displayed in the Boca Newspaper with 12,000 more papers distributed in Boca Raton (See Exhibit B). Cost: 795.00
Discover the Palm Beaches As part of the Annual Partnership with Discover the Palm Beaches the CRA shares with the City of Boynton Beach, a Showcase
Ad placement on the website and an email ad placement ran in the May Event Fanatic email. Three frame ads ran the two weeks leading up to Rock the Marina on the Discover the Palm Beaches website (See Exhibit F).Cost: 720.00
Coastal Star- The Coastal Star newspaper serves the eastern community of Hypoluxo Island, South Palm Beach, Manalapan, Ocean Ridge, Briny Breezes,
Gulf Stream and coastal Delray which reaches out to that specific demographic. The Rock the Marina ad appeared in the northern addition also and as a bonus it appeared in the Southern addition, which cover Boca Raton and Highland Beach (See Exhibit G). Cost: 525.00
Atlantic Current Magazine - A full-page ad was created for the Atlantic Current Magazine for
the Rock the Marina in hopes to reach a younger demographic, with 70 of their readers between the ages of 21-44 and 42 of which are between the ages
of 21-34. They have roughly 28,250 readers and 10,000 magazines distributed to over 100 locations across Palm Beach and Broward Counties. Their magazine is released bi-monthly (See Exhibit H). Cost: 800.00
Coastal Angler - The Coastal Angler Magazine is a resource for anglers, boaters and conservationists and is the second largest free outdoor
publication in the nation. With 40,000 issues in circulation monthly, the magazine's audience includes Palm Beach, Broward, Dade, and Monroe Counties. The CRA paid for one 1/4 page ad in the May issue of the Coastal Angler Magazine featuring Rock the Marina with an editorial about the event (See Exhibit J). Cost: 300.00
The free event will take place from 4:00 p.m. to 8:00 p.m., and will spotlight the businesses within the shopping plaza. To maximize customer
outreach, CRA staff will also provide social media assistance to interested businesses in the Plaza prior to the event to increase marketing and cross promotional opportunities with the hashtags RockThePlaza and HitTheBiz.
SUMMARY: Coastal Angler - The Coastal Angler Magazine is a resource for anglers, boaters and conservationists and is the second largest free outdoor
publication in the nation. 40,000 issues in circulation monthly includes Palm Beach, Broward, Dade, and Monroe Counties. Last month, the CRA paid for one 1/4 page ad in the May issue of the Coastal Angler Magazine featuring the Boynton Harbor Marina Commercial Dockage Available (see Exhibit A). Cost: 495.00
Gateway Gazette- As part of the ongoing marketing efforts, the CRA staff allocated funds in the budget for a double page ad placement in the Gateway
Gazette serving Boynton Beach, Lantana, Hypoluxo, Atlantis, South Palm Beach, Manalapan, Ocean Ridge and Briny Breezes. The ad Last Minute Ideas to Celebrate Mom Mom s Favorites in Boynton Beach displayed local restaurants, hair nail salons, flower shops, health fitness businesses and Art studios (see Exhibit C). Cost: 658.00
Social Media Ad Campaign CRA Staff created a Small Business Video Ad Promotional Campaign to promote local businesses on social media to the
community as part of an economic development initiative to encourage growth and development in downtown Boynton Beach. The Small Business Video Ad Promotional Campaign also highlights vacant storefronts for rent to help motivate the audience and drive the audience to action to open a small business by letting them know Boynton Beach is open for business. Qure Barber Shop received this CRA's assistance during the month of April (see Exhibit E). Cost: 395.00 per video