FL - Boynton Beach: Community Redevelopment Agency Board Meeting

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Community Redevelopment Agency Board Meeting

Community Redevelopment Agency Board Meeting Tuesday, May 14, 2019 - 6:30 PM

Intracoastal Park Clubhouse, 2240 N. Federal Highway 561-737-3256

Tagged Passions:parks

AGENDA

1. Call to Order

2. Invocation

3. Roll Call

4. Agenda Approval

A. Additions, Deletions, Corrections to the Agenda

Tagged Passions:jail

B. Adoption of Agenda

5. Legal

Tagged Passions:legal

6. Informational Items and Disclosures by Board Members and CRA Staff:

A. Disclosure of Conflicts, Contacts, and Relationships for Items Presented to the CRA Board on Agenda

7. Announcements and Awards

A. Rock the Plaza at Ocean Plaza Recap B. Rock the Marina Lionfish Derby on June 1, 2019 at the Boynton Harbor

Tagged Passions:watershed, ports, and boating

Marina C. Rock the Plaza on June 29 from 4:00 p.m. to 8:00 p.m. at Casa Costa Plaza

Tagged Passions:watershed

8. Information Only

A. Public Relations Articles Associated with the BBCRA B. Marketing and Business Development Campaign C. Public Comment Log

Tagged Passions:business, market, development, Development, and public relations

9. Public Comments

10. CRA Projects in Progress

A. CRA Economic Development Update B. Sara Sims Park Project Update C. The Historic Woman's Club of Boynton Beach Roof Replacement Project

Tagged Passions:economic development, development, historic, beach, parks, and Development

Closeout

D. The Model Block Infill Housing Project - NW 11th Avenue Roadway Project Closeout

Tagged Passions:housing

11. Consent Agenda

A. Financial Report Period Ending April 30, 2019 B. Finance Department Purchase Orders for amounts exceeding 10,000 for

Tagged Passions:finance, purchasing, and financial report

the month of April 2019 C. Approval of CRA Board Meeting Minutes - April 9, 2019 D. Approval of Commercial Property Improvement Grant Program in the

Tagged Passions:grant, program, property, and commercial

amount of 20,444.40 for E C's Beauty Experience LLC located in 500 Ocean at 500 E. Ocean Avenue

E. Approval of Commercial Property Improvement Grant Program in the amount of 16,674 for Monnin Properties, LLC located at 605 NE 3rd Street

Tagged Passions:grant, streets, program, property, and commercial

F. Approval of Commercial Property Improvement Grant Program in the amount of 20,061.01 for The Carly Corporation located at 802 N. Federal Highway

Tagged Passions:grant, program, property, and commercial

G. Approval of Commercial Property Improvement Grant Program in the amount of 3,933.13 for 4rProducts, Inc. located at 332 W. Boynton Beach Boulevard

Tagged Passions:grant, streets, beach, program, property, and commercial

H. Approval of Commercial Rent Reimbursement Grant Program in the amount of 12,000 for 4rProducts, Inc., located at 332 W. Boynton Beach Boulevard

Tagged Passions:grant, streets, beach, program, and commercial

I. Approval of Commercial Property Improvement Grant Program in the amount of 25,000 for Property Damage Consultants, Inc., located at 125 E. Boynton

Beach Boulevard
Tagged Passions:grant, streets, beach, services, program, property, and commercial

J. Approval of Commercial Rent Reimbursement Grant Program in the amount of 15,000 to Property Damage Consultants, Inc., located at 125 E. Boynton

Beach Boulevard
Tagged Passions:grant, streets, beach, services, program, property, and commercial

12. Pulled Consent Agenda Items

13. Public Hearing

Tagged Passions:hearing

14. Old Business

Tagged Passions:business

A. Consideration and Recommendations of the Conceptual Design and Development Terms for the CRA's MLK Jr. Blvd Redevelopment Project

Tagged Passions:development and Development

B. Consideration and Discussion of Notice of Extension of Tax Increment Revenue Funding Agreement between Ocean One Boynton, LLC and the Boynton

Beach CRA
Tagged Passions:funding, taxes, Taxes, and beach

C. Consideration of a Letter of Interest Submitted by Tri-Unity Homes for the CRA Owned Property Located at NE 4th and NE 5th Avenues, a/k/a the

Cottage District
Tagged Passions:property

D. Neighborhood Officer Program 2nd Quarter Report for FY 2018 - 2019 E. Discussion and Consideration for Amendments to Business Development

Tagged Passions:business, development, program, Development, and neighborhood

Event's Vendor Policy

Tagged Passions:events and policy

15. New Business

Tagged Passions:business

A. Consideration and Recommendation of the Letter of Intent to the Palm Beach County Housing Authority to Assist in the Development of Properties

Tagged Passions:development, beach, Development, and housing

Located at 404, 406, 408, and 410 NW 12th Avenue B. Consideration of Resolution 19-02 for Match Funding for the 2019 Florida

Tagged Passions:funding

Department of State Division of Historical Resources Special Category Grant for the Historic Woman's Club of Boynton Beach

Tagged Passions:grant, historical, historic, and beach

C. Consideration and Recommendations of Purchase for the Property Located at 417 N. Federal Highway

Tagged Passions:purchasing and property

D. Consideration of Responses to a RFP/RFQ for Auditing Services

Tagged Passions:rfp, RFP, services, and audit

16. CRA Advisory Board

A. CRA Advisory Board Agenda - May 2, 2019 B. CRA Advisory Board Meeting Minutes - April 4, 2019

C. Pending Assignments

D. Reports on Pending Assignments

1. Consideration of Equitable Economic Development Grants

Tagged Passions:grant, economic development, development, and Development

E. New Assignments

17. Future Agenda Items

A. Consideration of a CRA Board Retreat B. E. Ocean Avenue Lighting C. The Ocean Breeze East Project Update D. Consideration of Purchase and Sale

Agreement with the Community Caring
Tagged Passions:sale and purchasing

Center Boynton Beach, Inc. (CCC), for their property located at 145 NE 4th Ave, Boynton Beach, Florida

Tagged Passions:beach and property

E. Discussion Regarding an Educational/Job Training Grant

Tagged Passions:grant and training

18. Adjournment

NOTICE

IF A PERSON DECIDES TO APPEAL ANY DECISION MADE BY THE CRA BOARD WITH RESPECT TO ANY MATTER CONSIDERED AT THIS MEETING, HE/SHE WILL NEED A RECORD OF

THE PROCEEDINGS AND, FOR SUCH PURPOSE, HE/SHE MAY NEED TO ENSURE THAT A VERBATIM RECORD OF THE PROCEEDING IS MADE, WHICH RECORD INCLUDES THE TESTIMONY AND EVIDENCE UPON WHICH THE APPEAL IS TO BE BASED. (F.S. 286.0105)

THE CRA SHALL FURNISH APPROPRIATE AUXILIARY AIDS AND SERVICES WHERE NECESSARY TO AFFORD AN INDIVIDUAL WITH A DISABILITY AN EQUAL OPPORTUNITY TO

PARTICIPATE IN AND ENJOY THE BENEFITS OF A SERVICE, PROGRAM, OR ACTIVITY CONDUCTED BY THE CRA. PLEASE CONTACT THE CRA, (561) 737-3256, AT LEAST 48 HOURS PRIOR TO THE PROGRAM OR ACTIVITY IN ORDER FOR THE CRA TO REASONABLY ACCOMMODATE YOUR REQUEST.
Tagged Passions:disability, services, and program

ADDITIONAL AGENDA ITEMS MAY BE ADDED SUBSEQUENT TO THE PUBLICATION OF THE AGENDA ON THE CRA'S WEB SITE. INFORMATION REGARDING ITEMS ADDED TO THE

AGENDA AFTER IT IS PUBLISHED ON THE CRA'S WEB SITE CAN BE OBTAINED FROM THE CRA OFFICE.

CRA BOARD MEETING OF: May 14, 2019

ANNOUNCEMENTS AND AWARDS

AGENDA ITEM: 7.A.

SUBJECT: Rock the Plaza at Ocean Plaza Recap

SUMMARY: On Saturday, April 13, 2019 the CRA hosted Rock the Plaza at the Ocean Plaza property.

Tagged Passions:property

The business development event focused on spotlighting the businesses located within the plaza. All businesses had the opportunity to be included

with the business bingo game card, which was a new initiative to encourage event patrons to visit the individual storefronts.
Tagged Passions:business, development, gambling, events, Development, and commercial

Following the event, CRA event staff elicited feedback from plaza merchants through verbal conversations and a survey that was distributed via email.

Most respondents indicated that they were satisfied with the outcome of the event and their level of participation. Additionally, all survey respondents indicated that they would be interested in participating at future Rock the Plaza events.
Tagged Passions:events

Twenty patrons completed the feedback survey that was presented during the event. The survey results indicated:

Tagged Passions:events

Age Range:

14 - 25 34 14 - 35 44 20 - 45 54 30 - 55 64 20 - 65+

Sex:

35 - Male 65 - Female

Traveling From:

Tagged Passions:travel

90 - Live in Boynton Beach

Tagged Passions:beach

10 - Live in Palm Beach County

Tagged Passions:beach

Heard About the Event Via:

Tagged Passions:events

54 - Social Media 18 - Poster or Post Card 7 - Signage 21 - Word of Mouth

Tagged Passions:advertising, signage, and social media law

Rating of Overall Experience:

85 - Excellent 15 - Good

EVENT MARKETING PLAN

Tagged Passions:market and events

Neighborhood News - Working with Neighborhood News to reach out to the western Boynton Beach communities, this marketing strategy will continue to

promote downtown Boynton Beach. The April full-page ad featured Rock the Plaza with an editorial on the event. This publication is mailed to 17,500 homes/clubhouses, with over 10,000 additional subscribers that read the digital edition online and on Facebook (see Exhibit A). Cost: 450.00
Tagged Passions:market, strategic, beach, downtown, events, social media law, and neighborhood

Delray Beach Newspaper The April issue of the Delray Newspaper featured a full-page color ad highlighting the Rock the Plaza event at 640 E Ocean

Avenue. This publication reaches over 15,000 direct online readers, has a circulation of 12,000 papers distributed to 250 locations in Palm Beach County, and is mailed directly to over 2,000 homes. As a bonus, the ad was displayed in the Boca Newspaper with 12,000 more papers distributed in Boca Raton (see Exhibit B). Cost: 795.00
Tagged Passions:beach and events

Posters Postcards - Marketing material such as 50 posters and 1,500 6 x 9 postcards for Rock the Plaza were delivered to businesses in the CRA area

and the Congress Avenue corridor (see Exhibit C). Cost: 290.00
Tagged Passions:business, market, and corridor

Signage - 4 x 8 and 4 x 4 signage for Rock the Plaza went up in five locations in Boynton Beach to let the community know about the event. The signs

went up in the locations below (see Exhibit D). Cost: 630.00
Tagged Passions:beach, advertising, signage, and events

1. 4 x4 Dewey Park - 100 E. Ocean Ave. 2. 4 x8 Boynton Beach Blvd., heading east, I-95 set back from the City sign 3. Intracoastal Park facing

Federal Hwy. - 2240 N. Federal Hwy. 4. 4 x4 Ocean Ave. before bridge, East of Federal Hwy. 5. 4 x8 Jaycee Park facing Federal Hwy. - 2600 S. Federal Hwy. Alco Capital Theaters - A Rock the Plaza screenshot advertisement was aired in all eight theaters as an opening to the movies from 10 a.m. until 9 p.m. The screen shot advertisement aired on March 22, 2019 and will continue through April 12, 2019 (see Exhibit E). Cost: 225.00
Tagged Passions:beach, advertising, and parks

Rock the Plaza Rockin Bingo - CRA Staff created a Bingo game for the Rock the Plaza attendees, making sure they visit each business in the plaza.

Match the participating business to the square on the bingo card, get your card stamped at each business and play the full card. Fill
Tagged Passions:business and gambling

out the survey on the back of the card and turn it in at the Information Booth for the drawing. The drawing took place on April 15, 2019 and the two

winners received gift certificates from participating businesses (see Exhibit F). Cost: 300.00
Tagged Passions:business

Social Media - CRA staff created graphics, engaging video and social media ads to effectively promote the event on the CRA's Facebook, Instagram, and

Twitter pages. Thirty two (32) posts were produced for the event resulting in over 8,849 people organically reached. Three (3) paid ads were created for the CRA Facebook page to target three demographics which reached over 29,912 people. Top performing posts, analytical overview, and total organic engagement numbers has been provided in Exhibit G. Cost: 192.81
Tagged Passions:grocery, events, and social media law

FISCAL IMPACT: FY 2018 - 2019 Budget, Project Fund, Line Item 02-58500-480, 6,543 for the event and 2,882.81 for marketing

Tagged Passions:market, budget, and events

CRA PLAN/PROJECT/PROGRAM: 2016 Boynton Beach Community Redevelopment Plan

Tagged Passions:beach and program

CRA BOARD OPTIONS: No action is required from the CRA Board at this time.

ATTACHMENTS: Description Exhibit A-E Exhibit F Exhibit E

Exhibit A - Neighborhood News

Tagged Passions:neighborhood

Exhibit B - Delray News

Exhibit C - Postcards Posters

Exhibit D Signage

Tagged Passions:advertising and signage

Exhibit E Alco Theater

PRESENTED BY

COMMUNITY REDEVELOPMENT AGENCY

GUITAR HERO

PRESENTED BY

COMMUNITY REDEVELOPMENT AGENCY

THANK YOU TO PARTICIPATING BUSINESSES

Tagged Passions:business

1. Match the participating business below to the squares on the bingo card

Tagged Passions:business and gambling

2. Get your card stamped at each business that matches the square play the full card

Tagged Passions:business

3. Fill out the form on back turn it in at the Information Booth for the drawing

4. Follow the CRA Facebook page on Monday, April 15th to see if you are a winner

Tagged Passions:social media law

R O C K I N BUSINESS BINGO

Tagged Passions:business and gambling

Bailey s Blendz Music Strings Penn Nails Spa By Cycle Fly Flow Fitness Sushi Jo

Ocean East Properties The Boynton Beach Florist Comfort Keepers Home Care Lighthouse Vape Smoke Shop Cafe Frankie

Tagged Passions:restaurants, beach, and tobacco

Alchemy Eco Salon Splashdown Divers Fran s Sew N Sew Palm Beach Shooting Organization Solinda Waxing Oasis

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CKRO

B O Y N T O N B E A C H

THE PLAZA

@BoyntonBeachCRA

BARE FEET

BY THE POOL

SPRING BLOOMS

HOME HEALTH CARE

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A STITCH IN TIME

LET YOUR HAIR

DOWN

CHOP STIX

UNDER WATER

Tagged Passions:utility, Utility, and water

ADVENTURE

WAX ON WAX OFF

HOLY SMOKE

GUN POWDER LEAD

Tagged Passions:gun control and Gun Control

HOME SWEET HOME

ENJOY THE RIDE

ACAI SILK

DANCER

PIZZA MY HEART

PRESENTED BY

COMMUNITY REDEVELOPMENT AGENCY

PRESENTED BY

COMMUNITY REDEVELOPMENT AGENCY

Ocean Plaza Survey April 13, 2019

EMAIL (optional):__________________________________ *By providing your email address, you agree to receive promotional messages from the Boynton

Beach CRA.
Tagged Passions:beach

1. Please select your AGE RANGE: a. 18 - 24 b. 25 - 34 c. 35 - 44 d. 45 - 54 e. 55 - 64 f. 65+

2. Please select your SEX: a. Male b. Female

3. Where are you coming from to visit Boynton Beach?

Tagged Passions:beach

a. I live in Boynton Beach b. I live in Palm Beach County c. I live outside Palm Beach County d. I am visiting from out of state

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4. Have you previously visited this plaza?

a. Yes b. No

5. Do you plan on patronizing any of the plaza businesses before, during, or after the event?

Tagged Passions:business and events

a. Yes b. No

Which business: _______________________

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6. How much money do you plan to spend during this event at businesses within the plaza?

Tagged Passions:business and events

a. 0 - 50 b. 50 - 100 c. 100 - 150 d. 150 - 200 e. 200 +

7. How did you hear about this event? a. Social media b. Newspaper/Magazine c. Poster d. Postcard e. Signage f. Word of mouth

Tagged Passions:advertising, signage, events, and social media law

8. Including yourself, how many people accompanied you to this event?

Tagged Passions:events

____________________

9. How do you rate your overall experience at this event?

Tagged Passions:events

a. Excellent b. Good c. Neutral d. Somewhat Disappointing e. Extremely Disappointing

NAME PHONE

ADDRESS

EMAIL

OCEAN PLAZA SURVEY

Adults_______ Children_______

Rock the Plaza Ocean Plaza

April 13th, 2019

Top Performing Organic Posts

Social Media Paid Ads

Tagged Passions:social media law

Total Paid Ad Data

-Reach: 29,912

-Results: 24,404

-Paid Ads Cost: 192.81

CRA BOARD MEETING OF: May 14, 2019

ANNOUNCEMENTS AND AWARDS

AGENDA ITEM: 7.B.

SUBJECT: Rock the Marina Lionfish Derby on June 1, 2019 at the Boynton Harbor Marina

Tagged Passions:watershed, ports, and boating

SUMMARY: EVENT DETAILS

Tagged Passions:events

On Saturday, June 1, 2019, the CRA will host the Rock the Marina Lionfish Derby at the Boynton Harbor Marina.

Tagged Passions:watershed, ports, and boating

ROCK THE MARINA DETAILS

Tagged Passions:watershed

The free event will take place from 2:00 p.m. to 6:00 p.m. at the Boynton Harbor Marina, which is located at 735 Casa Loma Blvd. Free parking will

available in the parking lot located on the northeast corner of Ocean Avenue and Federal Highway. There will also be parking available inside of the Marina Village parking garage. The event will feature live music from Spred the Dub, a reggae rock band, between the hours of 3:00 p.m. and 6:00 p.m. Event patrons are encouraged to visit the restaurants located at the Marina, as outside food vendors will not be present. Cocktails will be available for purchase. There will a lionfish dip contest featuring custom dips prepared by various restaurants located within the CRA District. Jimmy Everett, owner of Driftwood Restaurant, will be onsite as a celebrity chef demonstrating how to clean and prepare lionfish. The Reef Institute, Sea Turtle Adventures, and a representative from the City of Boynton Beach Sustainability Department will be onsite to share information about marine conservation and various sustainability efforts that are taking place throughout the county. The Lionfish Derby awards presentation will take place at 5:00 p.m.
Tagged Passions:alcohol, restaurants, beach, events, Conservation, purchasing, watershed, ports, boating, sustainability, and parking

LIONFISH DERBY DETAILS

All certified divers are invited to participate in the Lionfish Derby. The one-day derby will take place on June 1st between the hours of 8:00 a.m.

and 2:00 p.m. The registration fee is 60 per person and includes a 3-tank dive on one of the participating

dive charters: Loggerhead Dive Charters, Splashdown Divers, Underwater Explorers, or Starfish Scuba. Participants must register in 2-person teams.

Collectively the four dive charters can accommodate 48 divers, so space is limited and will be offered on a first come first serve basis only. As part of a business development effort, arrangements have been made for Marina Caf to provide an optional breakfast combo to interested participants for 8. Prizes will be awarded in the following categories: Most fish, largest fish, and smallest fish. Interested parties can download the registration form at www.catchboynton.com or contact the Boynton Beach Dive Center at (561) 732-8590.
Tagged Passions:business, development, beach, watershed, and Development

EVENT MARKETING PLAN Neighborhood News - Working with Neighborhood News to reach out to the western Boynton Beach communities, this marketing

strategy will continue to promote downtown Boynton Beach. The May full-page color ad featured Rock the Marina with an editorial on the event. This publication is mailed to 17,500 homes/clubhouses, with over 10,000 additional subscribers that read the digital edition online and on Facebook (See Exhibit A). Cost: 450.00
Tagged Passions:market, strategic, beach, downtown, events, watershed, social media law, and neighborhood

Delray Beach Newspaper - The May issue of the Delray Newspaper featured a full-page color ad highlighting the Rock the Marina event at the Boynton

Harbor Marina. This publication reaches over 15,000 direct online readers, has a circulation of 12,000 papers distributed to 250 locations in Palm Beach County, and is mailed directly to over 2,000 homes. As a bonus, the ad was displayed in the Boca Newspaper with 12,000 more papers distributed in Boca Raton (See Exhibit B). Cost: 795.00
Tagged Passions:beach, events, watershed, ports, and boating

Posters Postcards - Marketing material such as 50 posters and 1,500 6 x 9 postcards for Rock the Marina were delivered to businesses in the CRA area

(See Exhibit C). Cost: 300.00
Tagged Passions:business, market, and watershed

Signage - Street signs for the Rock the Marina event (7) Rock the Marina and (4) Calling All Divers were installed in 11 locations in Boynton Beach

to let the community know about the event (See Exhibit D). Cost: 855.00
Tagged Passions:streets, beach, advertising, signage, events, and watershed

Alco Capital Theaters - A Rock the Marina screen shot advertisement was aired in all eight theaters as an opening to the movie from 10 a.m. until 9

p.m. The screen shot advertisement aired on April 19, 2019 through May 30, 2019 (See Exhibit E). Cost: 450.00
Tagged Passions:advertising and watershed

Discover the Palm Beaches As part of the Annual Partnership with Discover the Palm Beaches the CRA shares with the City of Boynton Beach, a Showcase

Ad placement on the website and an email ad placement ran in the May Event Fanatic email. Three frame ads ran the two weeks leading up to Rock the Marina on the Discover the Palm Beaches website (See Exhibit F).Cost: 720.00
Tagged Passions:beach, events, and watershed

Coastal Star- The Coastal Star newspaper serves the eastern community of Hypoluxo Island, South Palm Beach, Manalapan, Ocean Ridge, Briny Breezes,

Gulf Stream and coastal Delray which reaches out to that specific demographic. The Rock the Marina ad appeared in the northern addition also and as a bonus it appeared in the Southern addition, which cover Boca Raton and Highland Beach (See Exhibit G). Cost: 525.00
Tagged Passions:beach and watershed

Atlantic Current Magazine - A full-page ad was created for the Atlantic Current Magazine for

the Rock the Marina in hopes to reach a younger demographic, with 70 of their readers between the ages of 21-44 and 42 of which are between the ages

of 21-34. They have roughly 28,250 readers and 10,000 magazines distributed to over 100 locations across Palm Beach and Broward Counties. Their magazine is released bi-monthly (See Exhibit H). Cost: 800.00
Tagged Passions:beach and watershed

Fun Fare Magazine- The summer edition in the City s Recreation Parks magazine Fun Fare featured a Rock the Marina ad. Free (See Exhibit I)

Tagged Passions:watershed, parks, and recreation

Coastal Angler - The Coastal Angler Magazine is a resource for anglers, boaters and conservationists and is the second largest free outdoor

publication in the nation. With 40,000 issues in circulation monthly, the magazine's audience includes Palm Beach, Broward, Dade, and Monroe Counties. The CRA paid for one 1/4 page ad in the May issue of the Coastal Angler Magazine featuring Rock the Marina with an editorial about the event (See Exhibit J). Cost: 300.00
Tagged Passions:beach, events, and watershed

FISCAL IMPACT: FY 2018 - 2019 Budget, Project Fund, Line Item 02-58500-480, 16,000 for the event and 5,195 for marketing.

Tagged Passions:market, budget, and events

CRA PLAN/PROJECT/PROGRAM: 2016 Boynton Beach Community Redevelopment Plan

Tagged Passions:beach and program

CRA BOARD OPTIONS: No action is required from the CRA Board at this time.

ATTACHMENTS: Description Exhibit A-I Exhibit J

Exhibit A- Neighborhood News

Tagged Passions:neighborhood

Exhibit B Delray News

Exhibit C - Poster

Exhibit C - Postcards

Exhibit D - Signage

Tagged Passions:advertising and signage

Exhibit D Signs

Exhibit E - Alco Theater

Exhibit F - Discover the Palm Beaches Event Fanatic email

Tagged Passions:beach and events

Exhibit G Coastal Star

Exhibit H - Atlantic Current

Exhibit I Fun Fare Magazine

CRA BOARD MEETING OF: May 14, 2019

ANNOUNCEMENTS AND AWARDS

AGENDA ITEM: 7.C.

SUBJECT: Rock the Plaza on June 29 from 4:00 p.m. to 8:00 p.m. at Casa Costa Plaza

SUMMARY: On Saturday, June 29, 2019, the CRA will Rock the Plaza at the Casa Costa property, which is located at 350 N. Federal Highway.

Tagged Passions:property

The free event will take place from 4:00 p.m. to 8:00 p.m., and will spotlight the businesses within the shopping plaza. To maximize customer

outreach, CRA staff will also provide social media assistance to interested businesses in the Plaza prior to the event to increase marketing and cross promotional opportunities with the hashtags RockThePlaza and HitTheBiz.
Tagged Passions:business, market, events, and social media law

The event will feature live music from reggae bands Vibes Farm and Jahzilla, cocktails, and special promotions from restaurants and businesses within

the plaza.
Tagged Passions:alcohol, business, agriculture, restaurants, and events

EVENT MARKETING PLAN

Tagged Passions:market and events

CRA Staff is in the process of creating collateral for this event

Tagged Passions:events

FISCAL IMPACT: FY 2018 - 2019 Budget, Project Fund, Line Item 02-58500-480, 6,000 for the event and 2,390 for marketing

Tagged Passions:market, budget, and events

CRA PLAN/PROJECT/PROGRAM: 2016 Boynton Beach Community Redevelopment Plan

Tagged Passions:beach and program

CRA BOARD OPTIONS: No action is required from the CRA Board at this time.

CRA BOARD MEETING OF: May 14, 2019

INFORMATION ONLY

AGENDA ITEM: 8.A.

SUBJECT: Public Relations Articles Associated with the BBCRA

Tagged Passions:public relations

SUMMARY: WPTV West Palm Beach:

Tagged Passions:beach

News story that aired on April 12, 2019 at 4:50 pm and 6:15 pm on the Boynton Beach CRA grant programs that help new and existing businesses with up

to 50,000 to open or expand. See Attachment I for the article or Click here to watch the video.
Tagged Passions:grant, business, beach, and program

Palm Beach Post Article:

Tagged Passions:beach

Article recapping the City of Boynton Beach and Realtors of the Palm Beaches and Greater Fort Lauderdale's meeting held on Wednesday, May 1st at the

Intracoastal Park Clubhouse discussing upcoming development projects - specifically the Town Square project
Tagged Passions:development, beach, parks, and Development

The Atlantic Current May - June 2019 Issue 40:

Articles highlighting the specialties of three CRA District businesses: Driftwood, Troy's BBQ and Sweetwater Bar Grill

Tagged Passions:business and restaurants

CRA BOARD OPTIONS: No action required at this time unless otherwise determined by the Board.

ATTACHMENTS: Description Attachment I - WPTV Story Attachment II - Palm Beach Post Article Attachment III - The Atlantic Current

Tagged Passions:beach

CRA BOARD MEETING OF: May 14, 2019

INFORMATION ONLY

AGENDA ITEM: 8.B.

SUBJECT: Marketing and Business Development Campaign

Tagged Passions:business, market, development, and Development

SUMMARY: Coastal Angler - The Coastal Angler Magazine is a resource for anglers, boaters and conservationists and is the second largest free outdoor

publication in the nation. 40,000 issues in circulation monthly includes Palm Beach, Broward, Dade, and Monroe Counties. Last month, the CRA paid for one 1/4 page ad in the May issue of the Coastal Angler Magazine featuring the Boynton Harbor Marina Commercial Dockage Available (see Exhibit A). Cost: 495.00
Tagged Passions:beach, watershed, ports, boating, and commercial

Boynton Beach Arts District Sign - A 4x8 sign was installed at the Boynton Beach Arts District on Industrial Ave. and Boynton Beach Blvd. to let the

community know about the Boynton Beach Arts District Artwalk (see Exhibit B). Cost: 365.00
Tagged Passions:arts, industrial, and beach

Gateway Gazette- As part of the ongoing marketing efforts, the CRA staff allocated funds in the budget for a double page ad placement in the Gateway

Gazette serving Boynton Beach, Lantana, Hypoluxo, Atlantis, South Palm Beach, Manalapan, Ocean Ridge and Briny Breezes. The ad Last Minute Ideas to Celebrate Mom Mom s Favorites in Boynton Beach displayed local restaurants, hair nail salons, flower shops, health fitness businesses and Art studios (see Exhibit C). Cost: 658.00
Tagged Passions:funding, health, business, market, budget, arts, restaurants, beach, and gateway

Business Development Board Profile Magazine - The CRA and City collaborated on a double-page ad in the BDB s Profile Palm Beach County s business

magazine. The ad highlights commercial grant incentives, expedited building permits, industrial opportunities and other amenities Boynton Beach has to offer (see Exhibit D). Cost: 1,800.00
Tagged Passions:grant, business, development, industrial, beach, Development, commercial, and incentive

Social Media Ad Campaign CRA Staff created a Small Business Video Ad Promotional Campaign to promote local businesses on social media to the

community as part of an economic development initiative to encourage growth and development in downtown Boynton Beach. The Small Business Video Ad Promotional Campaign also highlights vacant storefronts for rent to help motivate the audience and drive the audience to action to open a small business by letting them know Boynton Beach is open for business. Qure Barber Shop received this CRA's assistance during the month of April (see Exhibit E). Cost: 395.00 per video
Tagged Passions:business, economic development, development, beach, downtown, Development, small business, commercial, social media law, and growth

FISCAL IMPACT:

FY 2018-2019 Budget, Project Fund 02-58400-445, 3,713.00

Tagged Passions:budget

CRA PLAN/PROJECT/PROGRAM: 2016 Boynton Beach Community Redevelopment Plan

Tagged Passions:beach and program

CRA BOARD OPTIONS: No action required at this time unless otherwise determined by the Board.

ATTACHMENTS: Description Exhibit A-E

Exhibit A - Coastal Angler

Exhibit B - Boynton Beach Arts District Artwalk sign

Tagged Passions:arts and beach

Exhibit C Gateway Gazette

Tagged Passions:gateway

Exhibit D Business Development Board Profile Magazine

Tagged Passions:business, development, and Development

Exhibit E Small Business Social Media Campaign

Tagged Passions:business, small business, and social media law

CRA BOARD MEETING OF: May 14, 2019


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