g. Resolution confirming approval by the City Manager designee of the Chief Code Enforcement Officer s report regarding assessments of certain
properties in the City for which structures have been secured against entry or for the abatement of certain weeds, debris and waste matter and authorizing collection of the assessments by the Kern County Tax Collector.
Nearly two years ago, the City was approached by the Greater Bakersfield Chamber of Commerce (Chamber) requesting the City participate in the
development of a branding effort for the City of Bakersfield and the County of Kern. A broad base of local businesses and the Chamber spearheaded the initiative in an effort to establish a positive external brand designed to generate economic development, promote talent attraction, and tourism opportunities in Bakersfield.
partnered with more than 200 communities in the United States to develop brands. The firm has developed brands for several cities within California
including Lancaster, Lodi, Dublin, and Tehachapi. Nationally, North Star Destination Strategies has collaborated on branding initiatives with cities such as Jacksonville, FL, New Orleans, LA, and Providence, RI.
As part of this process, North Star Destination Strategies conducted research over a nine month period, which included:
Literature review Situational analysis Vision survey of Community Leaders Community survey of Citizens/Residents Consumer awareness and perceptions
polling Interviews with external influencers 100+ meetings and interviews with local stakeholders Week-long site visit
From the research, North Star Destination Strategies identified strengths, challenges and keys to establishing a brand identity. Additional work was
done to develop brand inspirations and brand statements. Following the research and development phase, the team moved into the creative phase, which included the development of logos, taglines and color schemes.
The final creative products for each organization are distinct, yet have common elements and features that bind them together. The result is a family
of brands that collectively help tell unique, competitive and ownable stories for Bakersfield and the region. The brands also provide the foundation for an integrated strategy for selling the region as a hub for economic growth and expansion.
Over the course of the next 18 months, the City will work internally and with the branding partners to implement the new brand. The new logo and
tagline does not replace the official City seal, but will be activated in areas of the City's operations where a brand would otherwise have been used. This will include updating City assets such as web sites, social media platforms and printed material. It will also be utilized as the primary branding for the City's new economic development division, which is currently in the process of being launched.
In recent years, the State of California has experienced an increase in the number of homeless individuals throughout the State, including within the
City of Bakersfield. The annual 2019 Point in Time Count showed 1,330 homeless individuals in Kern County with 1,150 (or 80 ) located within the Metropolitan Bakersfield area. These numbers represent an overall increase of50 over the prior year, with 643 un-sheltered individuals in the Metro area.
In response to the crisis, Senate Bill 850 created the 2018Homeless Emergency Aid Program (HEAP) to allocate funding to cities to address the
impending crisis. Local jurisdictions that declared a shelter crisis were eligible for funds. Therefore, on November 1, 2018, the Bakersfield City Council adopted Resolution No. 143-18 declaring a shelter crisis within the City of Bakersfield.
Allocation of State HEAP funds ( 67,000) to United Way and the Kern County Housing Authority for rental assistance to homeless youth. Allocation of
annual Federal HUD Emergency Solutions Grant funds ( 293,680) to support local Emergency Shelter, Street Outreach and Rapid Re-Housing programs. Allocation of former Redevelopment funds ( 200,000) to the Bakersfield Homeless Center in support of operational needs. Funding of BHC Employment Contracts nearly 1 million per year (over 50 employed last year):
A variety of volunteer-based clean-up activities occur within the Downtown area of Bakersfield, and City Staff from the Solid Waste Division of the
Public Works Department has supported these efforts by coordinating with volunteers to schedule extra trash-hauling pick up services, etc. At the request of the City Council, Staff is also reviewing the provision of cleaning services to the Downtown area, with specific focus on addressing recent complaints related to human feces. Options under consideration include contracting with a private professional cleaning service or providing support to the existing privately funded Clean Team that operates through a contract with the Bakersfield Homeless center.
The Bakersfield Police Department (BPD) recently launched increased Problem Oriented Policing patrols throughout the areas of the City most impacted
by recent increases in reported crime. This program includes deployment of specialized Impact Team officers to focus on pro- active policing activities geared toward reduction of crimes of opportunity.
At the request of the City Council, the BPD has also initiated review of the possible temporary addition of private security services to areas of the
City which are most impacted by recent increases in crime. Program elements are under evaluation; however, the focus would be the prevention of property crimes; including burglary, theft, vandalism, auto theft, etc. The BPD is exploring the use of reported crime data to deploy private security details to areas of the city experiencing the highest volume of property crimes and quality of life issues.
The existing Kern County Homeless Collaborative includes dedicated members from a variety of organizations including non-profits, faith-based,
governments, and more. The collaborative acts as the continuum of care with a mission to get homeless individuals off the street, connect them to resources, and create a path to permanent housing. The effort is funded by an annual Federal Grant used to support housing vouchers, supportive services and case management. A small portion of the grant is set aside for administration allowing the Collaborative to be managed by the United Way and through the volunteer efforts of the members. However, homeless issues have grown in complexity and past funding levels have become in sufficient.
In July 2019, the existing Governing Board voted to support the restructure in an effort to strengthen ongoing efforts within the community. These
actions will improve coordination of City, County, and non-profit resources by facilitating the hiring professional staff who will help the Collaborative expand, coordinate, and implement resources to address homelessness.
Action: Direct Staff to return to Council with a budget appropriation ( 155,000) to support the new staff for the Collaborative.
Many of the initial properties were found unsuitable due to size, location, proximity to sensitive users, existing conditions on the site, property
price, etc. Staff also continues to receive inquiries from private property owners throughout the City who are interested in leasing or selling property to the City and additional options continue to be added for evaluation.
The PSVS funded the creation of dedicated Rapid Response Teams within the Recreation Parks Department and within Code Enforcement. These teams
launched in August of 2019, operate 7 days per week, and are dispatched through the City s updated Mobile App which allows residents to quickly and easily report encampment and litter issues from their mobile home or computer.
City Staff has supported a concept developed by the Kern County District Attorney s Office to develop a Community Prosecution Program. This program
would reserve 100 County jail cells for individuals who commit crimes and are sentenced for up to 90 days. During the term, the individuals would receive medical, mental health and detoxification services.
At the request of Councilmember Gonzales, the City Attorney's office prepared an update to Section 12.56.055 of the Municipal Code to clarify that
City employees shall have the authority to expel an individual or group from any and all City amenities, equipment or facilities if said individuals or groups are not using the city amenities, equipment, or facilities in accordance with its design and/or its intended use as determined reasonable under the circumstances.